Openstage integrates with SET, a fan data capture tool built for live events. Fan details from SET campaigns flow into Openstage in real time, complete with event-specific tags and acquisition tracking - turning unknown concert-goers into contactable fans you can reach long after the show.
Use the integration to:
Build direct fan relationships from live show attendance
Send post-show follow-ups while the energy is still high
Track and reward your most loyal show-goers across the tour
What is SET?
SET lets artists capture fan data at live events. Artists display a unique URL or QR code at shows - on screens, posters, or merch tables - where fans can check in, join a guest list, or enter for perks. The process captures contact details and opt-in consent, creating a direct artist-to-fan relationship on the night.
Data imported into Openstage
When a fan participates in a SET campaign, Openstage imports:
First name and last name
Email address
Phone number
City, state, and country
Email consent
SMS consent
Campaign tag - based on the SET campaign, for example: SET.Live @ Dallas Love Field Airport (DAL) 11/3/2023
Every SET participant also receives the setlive-welcome tag. If the fan is new to the artist's Openstage audience, a new fan profile is created with setlive set as their acquisition channel.
⚪ Note: Artists can add custom questions to SET campaigns, but individual answers are not passed to Openstage - only the campaign the fan engaged with. Filtering by a campaign tag shows all fans who participated in that campaign.
What you can do with this integration
Post-show follow-ups
For fans who checked in at a specific show, send a message tied to that night while the buzz is still fresh. Thank them for coming, share photos or setlists, invite them to post their own highlights, and drop a limited-time offer before the moment fades.
From the road welcome series
For fans acquired via SET for the first time, start them in a dedicated welcome series. Introduce them to your world with tour photos, behind-the-scenes stories, and clear next steps - joining your paid membership, following the rest of the tour, or claiming exclusive merch.
Attendance-based perks and loyalty
Reward actual attendees with perks tied to their check-ins - a limited-time merch code, an exclusive back-of-house gallery, or presale priority for fans who have attended the most shows.
Geo re-activation
Use campaign tags and location data to target past attendees in a city when you announce a return show. A "you were there - come back" presale invite makes fans feel recognized and valued.
SET up the integration
Navigate to Settings > Integrations in Openstage.
Click Generate a SET API Key.
Copy the key and paste it into your SET configuration.
In SET, choose to backfill all existing data or start from today.
Once connected, data updates every 10 minutes.
How fan data flows
Run a SET campaign at a show or event.
Fans scan the QR code or visit the URL and submit their details.
SET pushes the fan data to Openstage in real time.
Openstage creates or updates the fan profile with contact details, campaign-specific tags, the setlive-welcome tag, and - for new fans - acquisition channel set to setlive.
Message, segment, or add the fan to an automated journey.