An abandoned cart automation sends a reminder to fans who leave items in their Shopify checkout without completing a purchase. Using merge tags, the email or SMS can display the items left in the cart, include the fan's name, and link directly back to their checkout.
🟡 Please note: The abandoned cart automation works with Shopify only. Other store integrations do not currently support this automation.
Before you start
Connect your Shopify store before creating an abandoned cart automation.
Navigate to Settings > Integrations.
Select the Shopify integration and follow the on-screen instructions.
See Connect Your Shopify Store for a full walkthrough.
Create an abandoned cart email automation
Navigate to Messages > Automations.
Click + New Automation.
Select Abandoned Cart as the trigger.
Select Email as the channel.
From here, configure the following:
Start and end dates
Only send once toggle
Subject line and preview text
Message content
🟡 Please note: To ensure the automation fires every time a fan abandons their cart, leave Only send once off and leave the End date blank.
Email message content
Abandoned cart emails use merge tags to personalize the message and surface the right content for each fan automatically.
Personalize with fan name
Add {{fan_first_name}} to personalize the email. Find this in the Merge tags dropdown once a text field is selected.
Display cart items
Show fans the items they left at checkout using:
{{abandoned_checkout_products}}
Select Abandoned Shopify Cart Products from the Merge tags dropdown to insert the correctly formatted tag. Once the automation sends, the email populates with the fan's cart items automatically.
🟡 Please note: The {{abandoned_checkout_products}} merge tag can only be used in abandoned cart email broadcasts.
Link back to checkout
Add a direct link back to the fan's cart using:
{{abandoned_checkout_url}}
Select Abandoned Shopify Cart from the Merge tags dropdown to insert the correctly formatted tag. Add this to a button in the email builder. Once the automation sends, the button populates with the correct cart URL for each fan.
🟢 Top tip: Keep abandoned cart emails focused and direct. Avoid too much text or too many elements. A single strong call to action works best - for example, "Complete your purchase" or "Return to your cart."
Create an abandoned cart SMS automation
Navigate to Messages > Automations.
Click + New Automation.
Select Abandoned Cart as the trigger.
Select SMS as the channel.
SMS message content
Include a link back to the fan's cart using {{abandoned_checkout_url}} - select Abandoned Shopify Cart from the Merge tags dropdown to insert the correctly formatted tag.
Personalize the SMS with the fan's name using {{fan_first_name}}, available in the Merge tags dropdown.
⚪ Note: The Abandoned Shopify Cart merge tag only appears in the dropdown when Abandoned Cart is selected as the automation type.
Trigger conditions
The abandoned cart automation triggers 10 hours after a fan leaves items in their cart at checkout. The automation can be filtered and limited further using audience criteria in the same way as other automated broadcasts.