How can Otis help me?
Otis is an affordable solution for digital marketing that's simple yet effective.
Discover how to launch a campaign with Otis in less than five minutes for Facebook, Google, and Instagram.
Our data-driven AI will work in the background to find your customers on social media if you choose existing customers. For new customers, Otis will find ones with similar attributes as yours which means you get the best CPC (cost per click) on your ad budget.
How can I apply or get started?
Download Otis AI from the App Store, Google Play Store, or go to meetotis.com to use our web version. Register your account with an email or Facebook account.
Check out our Step by step guide in getting started.
How does the AI work?
Otis can help you reach interested customers through targeted ads and sponsored social media posts. Our AI is looking at your existing customer social media accounts, purchase history, and other items to find new customers like your base to advertise to on their social media and retain brand loyalty. The AI constantly tests different changes in strategy to make highly optimized campaigns more effective for the right audience, the right platform, and the right time.
The AI will also move your daily ad budget across all platforms based upon performance in real-time. Many of our current customers have achieved a dream ROI and ran incredibly successful campaigns by using Otis on a consistent basis and with a recommended minimum budget.
Can Otis localize the audience?
Yes, we can! You can have your campaign target a localized area including cities and countries. Please reach out to one of our team members and we will be happy to set this up for you.
How does targeting audience work?
Otis connects to your data sources such as your point of sale (Square, Clover, Shopify) or email list (Mailchimp, Substack, CSV) and then searches for them on their social media. To reach new customers, Otis identifies profiles that are similar to your existing customers based on geography, interests, and other attributes. So as we mentioned earlier, data-syncing is an important step in getting most out of our AI.
Privacy Policy
We are mindful of the data that is given to us by our users and the trust they place upon us with their customer list. Short answer: All the data given to us are hashed and encrypted to ensure data security. And we don't share any data collection or insights with a third party either. Here's the long version of our privacy policy.
How do you make money?
Otis uses the SaaS business model for revenue. We offer monthly subscriptions: Essential plan ($50/mo) and Pro plan ($250/mo). The Pro plan includes account executives who previously worked at Google, and are considered marketing experts within the industry. Some of our bigger accounts with their monthly ad spend allow us to be a sustainable start-up.
We also have a baked-in service fee that takes a percentage of the ad spend.
The service fee goes towards the optimizations of your campaign in the backend so we ensure that your budget is being used as effectively as possible.
What does the pro plan offer me?
As mentioned before, our account executives are ex-Googlers who have expertise in digital marketing. They are truly the gurus here at Otis. Our pro accounts have achieved up to dream ROI (19:1) by utilization of their services. Not to mention the service fee for ad spend is 8% so it also makes sense for larger advertising budgets.
Our experts will come up with an ad strategy across all platforms to make sure you are making the most out of your ad budget. Then implement those strategies to make sure your campaign launch is super successful.
All of our clients on the pro membership couldn't be happier. Our team is committed to applying their expertise on your campaigns to reach that same level of success. If interested, you can fill out Otis pro plan inquiry and we will be in touch! Due to the size of our team and value their time, we request that you have a serious interest in subscribing to the pro plan before submitting the form.
I don't have any data to import.
Otis will provide a better CPC than a boosted Facebook and Instagram post. Our AI will default to your Facebook business page if no data is integrated. And the simplicity of use right out of the box means you can get started immediately. While you are working on your customer list, Otis will work hard in other ways like moving your ad budget in real-time according to performance.
Why don't you offer more granular metrics/how can I see ad performance?
You can see metrics in the Otis app after 24 hours your ad is live. You will get a clear snapshot of how the ad is performing across all platforms. Otis eliminates the pain point of logging into each platform and spending hours analyzing to see if your campaign is working.
Our founders didn't want to overcomplicate metrics as it can easily become convoluted. It's measurable for most businesses to make campaign adjustments in real-time if necessary to get the lowest CPC and ROI. However, after receiving feedback from our valued users- more granular metrics might be in the development pipeline in the future.
Tell me more about ad budgets
Your daily ad budget can be low as $5 a day for all platforms. We do, however, recommend for immediate results to spend a minimum of $25 a day.
You will be charged for weeks worth of ad when you launch your first campaign which will become ad credits. This will allow you to create multiple campaigns for A/B testing. Read our ad credit article to learn more.