What Email Addresses Should be Used for Prospecting?
Prospecting is about reaching potential customers to grow your business. Using the right email address in your prospecting efforts is key to making a good impression and getting responses. Here’s how to choose the best email addresses for prospecting and some tips to improve email deliverability.
Choosing the "Right Email Address"
Use a professional, yet safe domain:
Instead of using your main business domain, consider purchasing similar domains for your email outreach. This approach protects your primary domain's reputation while maintaining a professional appearance.
For example, instead of john.doe@yourcompany.com, you might use john.doe@yourcompanyinfo.com. This strategy still upholds brand consistency without risking your main domain's email deliverability.
Personalize your address:
Use real names in your email addresses, not general titles (like contact@company.com). This makes your emails feel more personal and approachable.
Keep it simple:
Choose email addresses that are easy to remember and type. Avoid complicated or long addresses to reduce typos and make it easier for prospects to recall.
Use specific addresses for campaigns:
Create different email addresses for various campaigns, especially when offering different products and you have a bigger portfolio. This helps organize responses and tailor follow-ups.
Avoid Spam triggers:
Pick an email format that doesn’t trigger spam filters. Avoid using numbers or excessive symbols in your email address.
Improving Email Deliverability
Regular Monitoring: Make sure the email account you use for prospecting is checked often. Quick responses show you value the prospect’s engagement.
Custom Tracking Domains: Use custom tracking domains in your email campaigns. This helps in maintaining your domain’s reputation and improves email deliverability.
Authentication Protocols: Implement email authentication protocols like SPF, DKIM, and DMARC. These help in verifying your emails and prevent them from being marked as spam.
Conclusion
The right email address can make a big difference in your prospecting efforts. It not only reflects your professionalism but also influences how potential clients perceive your brand. By choosing appropriate email addresses and implementing practices to improve email deliverability, you can significantly enhance the effectiveness of your email outreach.