1. Promotion on Social Media:
With a great image and a solid title you are likely to see great results by promoting this content on social media.
2. Target Groups on LinkedIn, Facebook and Reddit:
Ask your team to watch out for conversations about topics relevant to your calculator or quiz.
3. PR and Journalists:
Journalists would be happy to share a useful calculator or a fun and engaging quiz that is relevant to their audience.
4. Affiliate, Partnerships, Co-branding:
If you want to come up with an awesome and highly accurate calculator and you pool data with another firm then you can co-brand the calculator and cross promote it!
5. Influencers:
Ask for feedback and suggestions from influencers before you launch the calculator. Give them credit on the calculator (either on the results page or welcome page) and then ask them to share it.
6. SEO Tips:
Make sure the URL is expressive. Google recommends using hyphens (-) instead of underscores (_) in URLs.
Content is king. So make sure there is a lot of relevant content on the page. One way to handle this is by having a calculator then a blog post with some additional information on the topic.
Paid Promotion: If you have the budget, it doesn't hurt to try out Google PPC, LinkedIn sponsored posts and Facebook promoted posts etc.