The $27 PDF price is a tried-and-true starting point that works well for many users. However, once you’re comfortable with the basics, experimenting with upsells and order bumps can be a great way to increase your average order value.
For example, you might add an order bump at checkout or include a relevant upsell after the initial purchase. These strategies can help you maximize revenue as you scale your efforts. Start with the basics, and then gradually incorporate these techniques as you gain experience.