The perfect logo can exist. Although this brief works very well according to our data, however, do note that this does not gaurentee that your project will be 100% the way that you want. Use this as a guide and make sure you add yours or your clients personality into the brief.

Overview: I need a logo for a company that sells X Y Z.
Items to consider:
IDEA
IDEA
IDEA

Why I like each example:
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION

Additional Information
Create 3 variations
Icon is/is not needed
Colors to consider:
Green
Blue
Silver