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What is a Brand folder?

Written by Penji Bot

Your brand folder is where you will inform designers about your brand or businesses.
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This folder should contain as much information as possible about your brand including:

  • Brand’s vision and mission statement

  • Fonts, colors, and logo

  • Target audience

  • Brand personality

  • Any information for designers to keep in mind when working on projects for this brand     

This information helps our designers have a better understanding of your brand. With a properly formatted Brand folder designers are able to make sure every project they work on within that brand folder is true to your brand’s vision, personality, and message.


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