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How does PerfectMatch: AI Shopping Quiz protect shopper privacy?

How PerfectMatch protects shopper privacy — no personal details asked, anonymous and aggregated analytics, GDPR support.

Written by ZP Support Team

PerfectMatch: AI Shopping Quiz is designed to work without collecting shoppers' personal details.

What the quiz asks shoppers

The quiz never asks shoppers for their name, email address, phone number, or payment details — there is no sign-up or contact form. Shoppers simply answer the quiz questions.

How the data is handled

  • Aggregated analytics — everything you see in Analytics (views, completions, orders, revenue, drop-off) is aggregated. You never see an individual shopper's profile.

  • Anonymized identifiers — analytics use anonymous identifiers, and store identifiers are hashed before analytics data is stored.

  • GDPR support — PerfectMatch handles all of Shopify's mandatory data privacy requests, including customer data requests and deletion (redaction) requests.

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