You want more emotion, better conversion rates, and a more personal approach in your funnel? Then the Video Question Block is the perfect tool for you. In this article, you'll learn how to add it, use it effectively, and combine video & interaction to your advantage.
What are the benefits of the Video Question Block?
Imagine this: A real person speaks directly to your funnel visitor via video – and at the same time, clickable answer options appear on screen. This creates an emotional and interactive moment that sticks. Perfect for:
Bringing more emotion and personality into your funnel
Instead of static questions, your funnel gets a face – through real people, voice, eye contact, and expression.Guiding users through a decision in a more playful way
The video moment feels less like a question and more like an interactive conversation – ideal for separating, e.g., beginners from advanced users.Explaining your product – without endless text
Use the video to explain the essentials in spoken words – while the answers in the foreground make decision-making fast and easy.Building trust (e.g., in coaching, real estate, or consulting)
A real face creates closeness and builds relationships faster than plain text.Creating a welcoming start (e.g., with a friendly video greeting)
Especially for cold traffic, a video gives immediate orientation – personal, clear, and relatable.Catering to short attention spans – especially on mobile
Mobile users often decide within seconds whether to stay. The video grabs their attention instantly, and the answers are easy to tap – perfect to keep them engaged.
The block behaves just like the well-known Choice Block – but with a video background. Simple, yet powerful!
💡 This feature is available starting with our Advanced Plan.
How to add the Video Question Block
Open your funnel editor
Go to the funnel where you want to insert the block.Choose the position for the new block
Click on an existing block or layout element below where the new block should go.
Click the small “+” button on the right
This allows you to add a new block.
Select the block from the Library
The block menu opens on the left.
Click on “Interactive Blocks” > “Video Question” Block.
Click the green checkmark ✅
This confirms your selection and adds the block to your funnel.
What’s the ideal video format?
Optimal: Portrait (9:16), as the funnel is mobile-optimized.
Also possible: Landscape (16:9) or other formats – for example, if you want to use existing video material.
💡 Important: Even if you upload a landscape video, it will be displayed in a portrait format in the funnel. This means only a vertical section of your video will be visible in the funnel.
You can easily define this visible area in the editor using the “Set focal point” button. This way, you decide which part of the video is shown – ideal for centering a person or product in the frame.
📁 Supported file formats:
.mp4, .mov, .webm, .avi, .mkv, .mpeg (max. 2 GB)
Conclusion
The Video Question Block combines the best of storytelling and interaction. You address your audience visually and personally – and make their entry into the funnel more intuitive and engaging.
Learn more in our Help Center: