Not every message should be sent immediately after someone completes your funnel. Often, it's better to wait a few hours or even a few days — for example, for follow-ups, reminders, or a welcome series.
That's exactly what Automation Sequences are made for. With them, you decide when and in what order your automated messages are sent - instantly, after 2 hours, or even after 7 days.
Your benefits
With Automation Delays, you can time your communication much more flexibly.
And with Automation Sequences, you can even plan multiple messages one after another and automate complex flows — without any external tools.
You can:
Send follow-ups automatically with a delay
Plan multiple messages as a small sequence
Edit live sequences without losing scheduled messages
Automate reminders without having to think about them
Reach leads & customers exactly at the right moment
That means: consistent communication, more relevance – and less manual work.
Practical examples
Here are some examples of how many companies successfully use Automation Sequences – and how you can apply them to your own processes:
Recruiting
📬 Follow-up after application
If an applicant does not meet certain criteria (e.g. not enough experience or living in a country where you are currently not hiring), you can automatically send a rejection email 2 days after the application was submitted.🔔 Reminders for work samples
After the interview, you immediately send a work sample – then after 3 days a reminder about the deadline, and after 7 days an automated message that the deadline has passed and the work sample will now be reviewed.
Sales & Lead Nurturing
👋 Welcome sequence
New leads get a welcome email right away, after 3 days an introduction to your offer, and after 7 days an invitation to a call or more information.🎯 Lead nurturing
Don't just send one message after first contact – build in multiple follow-ups with delays so you stay top of mind without manually following up each time.🎉 Time-based promo campaigns
Leads who indicated in the funnel that they are "Interested in promotions" automatically receive a campaign email or a discount code after 6 months.
Customer Onboarding
🚀 Onboarding series for new customers
After purchase: Day 0 = welcome email, Day 3 = first steps, Day 7 = advanced tips. This way, your customers learn how to use your product step by step.📖 Sharing valuable resources over time
Instead of sending everything at once, you can deliver guides, best practices, or video tutorials spread out over several days.
Community & Education
📚 Delivering learning content in stages
When leads sign up for a freebie or course, you can deliver the content step by step – for example, one lesson every other day.💡 Event follow-up
Right after a webinar or workshop, a thank-you email is sent. After 2 days, an automated email with the main takeaways or the recording follows.
💡 Pro tip: Use Automation Sequences together with Automation Conditions. For example, you can send delayed messages only to leads who gave a specific answer in your funnel.
How to set up automation delays
Open the funnel where you want to use automations.
Go to the Messages section in the side bar.
Choose the message you want to automate and click on the Delay setting.
Set how many days, hours, and minutes the message should be delayed and click Save.
ℹ️ Automation Delays & Sequences are available starting from the Business Plan (Legacy) / Grow Plan (New) onwards. It can also be added via the Advanced Messaging Suite.
How to create email sequences
If you want to send multiple emails one after another with a time delay, you can easily set them up as a sequence.
You have two options:
a) In the left sidebar, select your current message and click Create Sequence right below it.
b) Scroll all the way down in the message editor and click + Add new message below your current message.
Once you've started a new sequence, you can define how long to wait before the next email in the sequence is sent.
Click on the Delay setting and choose after how many days, hours, or minutes the next email in the sequence should be sent.
You now have multiple emails scheduled with delays between them as an email sequence.
To publish your sequence, simply click Publish at the bottom of the messages editor.
How to edit a live sequence without losing scheduled messages
You can now edit a live sequence and republish it without cancelling scheduled messages! Contacts already in the flow keep moving through it, and any pending messages will be sent in their updated version.
Here's how:
Open the funnel and go to the Messages section in the sidebar.
Select the sequence you want to edit.
Make your changes - adjust copy, change delays, or add and remove messages.
Click Republish at the bottom of the messages editor.
What happens to contacts already in the sequence:
Contacts continue from wherever they are, republishing does not restart the email sequence for anyone
Pending messages are delivered using the updated content. For example, a message scheduled to go out in 2 hours will be sent with the new version, not the old one
Contacts whose waiting step was removed are flagged before changes go live - we'll show you exactly who is affected so you can confirm
How to stop scheduled messages in a sequence
If a lead has already entered a sequence, you can always see which messages have been sent and, if needed, stop any messages that are still scheduled.
Here's how:
Go to Contacts in the top navigation bar.
Select the lead you want to view.
In the lead profile, open the Messages tab.
Here you'll see:
All messages that have already been sent.
All pending messages with their scheduled send time.
You can preview sent messages by clicking the small eye icon.
To stop a scheduled message, simply click the trash can icon next to it.
Conclusion
With Automation Delays & Sequences, you can build fully automated funnel communication - all in one place and perfectly coordinated.
You decide when and in what order your leads receive messages — ideal for follow-ups, nurturing, onboarding, or educational flows. And when something needs adjusting, you can edit and republish without losing the contacts already in the flow.