Not every message should be sent right after the funnel. Sometimes it’s better to wait a few hours or days – for example with follow-ups, reminders, or a welcome series. That’s exactly what Automation Delays are for.
With this feature, you decide when your automated messages (email or WhatsApp) go out – immediately, after 2 hours, or even 7 days later.
Your benefits with Automation Delays
With Automation Delays, you gain much more flexibility in timing your communication. You can:
Send follow-ups automatically with a delay
Plan multiple messages as a small sequence
Automate reminders without having to think about them
Reach leads & customers exactly at the right moment
That means: consistent communication, more relevance – and less manual work.
Practical examples for Automation Delays
Here are some examples of how many companies successfully use Automation Delays – and how you can apply them to your own processes:
Recruiting
📬 Follow-up after application
If an applicant does not meet certain criteria (e.g. not enough experience or living in a country where you are currently not hiring), you can automatically send a rejection email 2 days after the application was submitted.🔔 Reminders for work samples
After the interview, you immediately send a work sample – then after 3 days a reminder about the deadline, and after 7 days an automated message that the deadline has passed and the work sample will now be reviewed.
Sales & Lead Nurturing
👋 Welcome sequence
New leads get a welcome email right away, after 3 days an introduction to your offer, and after 7 days an invitation to a call or more information.🎯 Lead nurturing
Don’t just send one message after first contact – build in multiple follow-ups with delays so you stay top of mind without manually following up each time.🎉 Time-based promo campaigns
Leads who indicated in the funnel that they are “Interested in promotions” automatically receive a campaign email or a discount code after 6 months.
Customer Onboarding
🚀 Onboarding series for new customers
After purchase: Day 0 = welcome email, Day 3 = first steps, Day 7 = advanced tips. This way, your customers learn how to use your product step by step.📖 Sharing valuable resources over time
Instead of sending everything at once, you can deliver guides, best practices, or video tutorials spread out over several days.
Community & Education
📚 Delivering learning content in stages
When leads sign up for a freebie or course, you can deliver the content step by step – for example, one lesson every other day.💡 Event follow-up
Right after a webinar or workshop, a thank-you email is sent. After 2 days, an automated email with the main takeaways or the recording follows.
💡 Pro tip: Use Automation Delays together with Automation Conditions. For example, you can send delayed messages only to leads who gave a specific answer in your funnel.
How to set up Automation Delays
Open the funnel where you want to use automations
Click Messages in the top left
Choose the message (email or WhatsApp) you want to automate
Click Click to Add Delay
Set how many days, hours & minutes the message should be delayed
Click Save
And that’s it – your message will be sent exactly when you want it to.
ℹ️ Automation Delays are available starting from the Business Plan (Legacy) / Grow Plan (New) onwards. It can also be added via the Advanced Messaging Suite.
Conclusion
Automation Delays make your funnels more flexible.
You decide when your leads receive your messages – immediately, after hours, or after days. This enables powerful automations:
Follow-ups that don’t go out immediately
Welcome or nurturing sequences
Automated reminders and time-based campaigns
Onboarding, learning content, and event follow-up
In short: more relevance, less effort, better communication.