If you are unsure whether your Meta Pixel (Facebook & Instagram) integration is working properly, you can go through the following points in order:
Note 💡
Before you test your Meta integration, you first need to set it up. We explain how to do this in just a few minutes in a step-by-step video.
How do I test my Meta Pixel & CAPI integration?
Option A: Test with the "Pixel Helper" via your browser
Option A: Test with the "Pixel Helper" via your browser
The Meta Pixel Helper is a Google Chrome plugin that shows you whether a Meta Pixel is installed and actively firing on a specific website (and your funnel).
Install the Meta Pixel Helper plugin for your browser
Open the administration of your browser extensions and click on Details for the Pixel Helper plugin
Change the website access to "On click" to ensure that the helper reloads the funnel and recognises the pixel
Open the live funnel where your pixel is stored
Now start the Pixel Helper plugin
Here you will now find your pixel ID and the "Page Viewed" event
If this information appears, your pixel is correctly stored and working. Great, you've done it!
Option B: Testing in the Events Manager
Option B: Testing in the Events Manager
Another option is to test the pixel directly via the Meta Events Manager:
Open the data sources in the Events Manager of your Meta Business Manager account
Select the pixel that is linked to your funnel
Click on "Test events" and copy the test code, e.g. TEST64801
Open the Meta Pixel settings of your funnel
Expand advanced settings
Paste the test code into the field
Click on Save and publish the changes
Open the funnel and run through it yourself (please make sure that you delete the cookies before your test run and then accept them again when running through the funnel)
Open the "Test events" section of the pixel in the Meta Business Manager
Events received are displayed as activity
Important Note: To ensure that all data is recorded correctly by Meta, the test code should be removed from the funnel when the funnel is actively used.
What can I do if my Pixel does not send events according to Pixel Helper?
Publish changes
Have you republished the funnel once after entering the pixel ID? This must always be done if changes have been made to the funnel in order to upload them to the active funnel (i.e. also after adding your pixel ID).
Cookies and cache
Have you cleared both the cookies and cache, accessed the funnel, refreshed the
page, selected "Accept all cookies," and subsequently completed the registration
process again? Your browser remembers when cookies have been rejected and does not ask you again. If you have rejected cookies in the past, the pixel may not fire.
Check other integrations
Have you also installed the Meta Pixel in Google Tag Manager? Then please decide on a location (we recommend our direct integration). Otherwise, the two systems may block each other.
What can I do if my Pixel sends events according to Pixel Helper, but still no events arrive?
Processing time
It sometimes takes between 30 and 60 minutes for the events to appear in the Events Manager. You will then see the update in the Events Manager on the right under "Last updated".
Check Pixel ID
Do the pixel IDs in the Meta Events Manager and in your funnel match? Are all digits of the number sequence there?
Note 💡
Please go through all these topics first, and if you still can't find a solution, feel free to reach out to us with the following info in our support chat:
Account e-mail address
Funnel name
Funnel link
We will be happy to help you!
Find more information on the following topics in our help center: