Process for defining your niche

2. Define your niche as pointedly as possible, based on the intersection of the previously answered questions.
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​Example: Wealth/Insurance -> Insurance -> Cat Insurance

Example: Women -> Women +40 -> Women +40 with dog --> Women +40 with younger cat

To start, we can recommend you to go into the market really specific by targeting a very precise group.

If you are perceived as an expert for this top niche, you can expand your offer and position yourself more broadly.

In addition, you have the opportunity to formulate very strong and concrete value propositions and thus stand out from your competition.
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Have fun! 💙