Easily connect Perspective with Meta to track user interactions & conversions from your Facebook and Instagram ads. Use this data to optimize your ads, build audiences and retarget visitors who have not converted.
In this video, we show you how to set up your meta ad tracking in just a few minutes using our Pixel & CAPI (Conversion API) direct integration:
What steps should I take if my events are not appearing in Meta?
If you suspect that your events are not being registered in Meta, consider the following troubleshooting steps:
Verify that your pixel ID has been input correctly.
Ensure that all recent changes have been published.
Clear your browser's cookies and cache to remove any stored data that might be causing issues.
Submit a test lead: Navigate through your funnel from start to finish on your own, making sure to accept all cookies.
Allow for a 30-minute waiting period. Occasionally, there can be a delay in events showing up.
Check the "Overview" section in your Meta Events Manager for the incoming events.
Still can't see your events? Let us help! Simply contact our support team with your funnel name. Quick help is available through our Help Documentation or start a direct conversation via our Support Chat.
How do I create meta ads that convert?
We've got you covered. Explore our comprehensive collection of step-by-step videos and insightful tips designed to guide you through each stage of setting up your first successful Meta campaign.
Why am I still seeing the old funnel preview after updating my ad?
After you make and publish changes to your funnel, these should show up in your ad, including the preview image and text. If they don't, Meta might still be showing the old info. To fix this, you can clear your Meta cache. This helps Meta show your newest changes. Learn how to clear the cache here.
What do the automatically sent events mean?
With the Meta Pixel integration, some events in your funnel are automatically tracked. These include, among others:
PageView
Sent when a specific funnel page is accessed.
The page-specific URL ending is always included here, e.g. “PageView: page_krffm7”.
If you want to, you can manually adjust the page-specific URL ending via the page settings
Funnel Completed
Sent when your lead has reached the last funnel page
Session Converted
Sent when a form with an email address or phone number is sent by the visitor
Funnel Closed
Sent when your lead has closed the funnel (tab closed)
Find additional information on the following topics in our Help Center: