When setting up your loyalty program, the earning rules you choose can make all the difference between just another points system and a program your customers love. Beyond the basics, creative rules give your members extra reasons to engage while helping you meet business goals. Here are some fun and effective ideas you can try:
Happy Hour Points
Encourage visits during slower times by offering bonus points during specific hours or days. For example, double points on weekday afternoons can bring in extra traffic when things are quiet.
Reward Your Top Spenders
Make high-value customers feel special with higher multipliers as they reach new loyalty tiers. For instance, standard members may earn 1x points, while premium members earn 1.5x or even 2x. It not only motivates customers to spend more but also creates a sense of status and exclusivity.
Big Transaction Bonuses
Celebrate those big checkouts. Offering a chunk of bonus points for purchases above a certain threshold encourages customers to add just a little extra to their basket. Example: Spend $100 and earn an extra 500 points.
Location-Specific Rewards
Launching a new store or promoting a particular branch? Offer double or triple points for purchases at that location. This can drive awareness, boost traffic, and turn first-time visitors into loyal regulars.
Birthday or Anniversary Bonuses
Recognize special occasions like birthdays or member anniversaries by giving bonus points. Customers feel valued, and it encourages them to treat themselves with a purchase.
First-Time Purchase Boost
Give new members a points boost on their very first purchase. It’s a great way to start them on their loyalty journey and make them excited to keep earning.
Seasonal or Event-Based Multipliers
Tie your rewards to holidays or events. For example, double points on purchases during Black Friday weekend or special local events. These time-limited boosts create urgency and excitement.
Tip: Mix and match these ideas to keep things fresh. And remember to keep your loyal customers in the loop with regular updates!