Workflow campaigns automate contact journeys:
1. Workflow Dashboard: The central hub where all your available workflows can be viewed, selected and implemented for your campaigns.
2. Create New Workflow: Start building a new automated nurture sequence for your contacts by choosing either a Standard Workflow or a Follow-up Workflow.
Workflow campaigns allow you to nurture leads and customers through a series of timed messages without manual intervention. Once set up, these automated sequences deliver the right content to the right people at precisely the right time.
Best Practices
Segment Your Audience: Create targeted workflows based on specific contact behaviors, demographics, or interests.
Test and Optimize: Continuously analyze results and refine your workflows for maximum effectiveness.
Balance Frequency: Avoid overwhelming contacts with too many messages in a short timeframe.
Include Clear CTAs: Every message should have a specific purpose and guide recipients toward a desired action.
Resources