Workflow Trigger Types:
Manual:
Allows you to manually set up the workflow
The trigger activates when you initiate it
Automatic:
Contacts enter immediately when added to the workflow
Best for immediate response sequences
No additional conditions required
Tag-Based:
Contacts enter when a specific tag is applied
Allows conditional workflow entry
Great for behavior-based automation
Choose triggers based on when you want contacts to begin receiving your automated message sequence.
Tips for effective trigger implementation:
Always test your workflows before activating them for your entire audience.
Consider the user journey when selecting trigger types.
Use clear naming conventions for your tags to maintain organization.
Monitor trigger performance and adjust as needed based on engagement metrics.
By strategically selecting the right trigger for each workflow, you'll create more relevant, timely experiences for your contacts and improve your overall automation effectiveness.