Add-ons:
A video add-on is an additional editing step that is selected by the videographer that is used to show the videographer’s style and preferences or highlight a unique aspect of the property.
Aspect Ratio:
The proportional relationship between a video's width and height, which determines the video's frame shape, the aspect ratio is an important stylistic choice and could be impacted by its intended purpose or application.
Branded and Unbranded Videos:
The editor is responsible to deliver to most complex deliverable first (branded deliverable). Once the customer is satisfied with the branded video and has completed any revision requests, the editor will generate and deliver the unbranded deliverable of the final version of the video.
Branding:
Agent Branding:
Including the agent’s name, logo, contact information, brokerage, or other info within the video.
Videographer Branding:
Including the Videographer name, logo, contact information, or other info within the video.
Callouts:
Text or graphic annotations added to a video to highlight or explain specific elements, providing context or information to the viewer. Aerial footage might include callouts for nearby restaurants or shopping as well as pointing out special interior features like a gas stove or architectural details.
Captions:
Textual elements displayed on screen that provide a written representation of spoken dialogue, narration, or other audio content in a video and are used for clarifying information, aiding the hearing impaired, understanding accents or muffled speech, or quiet environments.
Color Correction:
The process of adjusting the colors and tones in a video to achieve a consistent and balanced look, often correcting exposure and white balance issues. This is the best way to correct the footage to show what your eye would naturally see.
Color Grading:
Color grading is the process of adjusting and enhancing the colors and tones in a video to achieve a specific visual style, mood, or atmosphere. Color grading allows for creative expression, helping to convey emotions, or visual aesthetics in a video, and it often plays a crucial role in ensuring visual consistency and storytelling impact.
Crash Zoom:
A sudden, rapid zooming in on a subject to create an intense and dramatic effect, best used in a fast paced and energetic edit as a transition from a wide scene to a detail or from one space to another in a dynamic way.
Custom Titles:
Based on the parameters and inspiration provided by the videographer, the editor will create a customized design for the titles displayed in the video.
Deliverable:
The expected, finished file(s) for each service that has been ordered.
Duration:
The length of the video, usually displayed in minutes and/or seconds.
Frame Rates:
The number of individual images (frames) displayed per second in a video, which affects the video's smoothness and appearance. This may vary by region or equipment used. For a more cinematic look, 24 frames will produce the best result where 30 or 60 frames give a more high fidelity look.
High Frame Rate (Slow Motion):
This footage is shot with the many frames with the intention to slow it down in post-production for a smoother finished video.
Letterbox:
Adding black bars to the top and bottom of a video to change its aspect ratio, often used to accommodate different screen sizes or for cinematic effect.
Lifestyle Reveal:
Used to capture the movement within a space or highlight its function or feature, a Lifestyle Reveal is two shots created with the same movement that are overlapped to show the space in use, such as guests clinking glassware around a kitchen island.
LOG Footage:
Video shot with a "flat" color profile, which preserves more detail and dynamic range, allowing for extensive color grading and correction in post-production.
Match Move Transition:
Two shots created with exactly the same movement that are seamlessly overlapped to reveal the change from one to the other. Examples include Day-to-Night, Before & After transitions, and Lifestyle Reveals.
Motivated Sound Effects:
The practice of synchronizing and enhancing sound effects and music to match the visual action in a video, creating a more immersive and realistic audio experience, such as running water, fires crackling, or a gas stove igniting.
Oner:
A single, continuous shot or take without any visible edits or cuts, often requiring precise choreography and planning and intending to show the flow of a property and it is ideal for walkthroughs or fly-throughs with a drone.
Options:
Video options are foundational elements and settings of an edited video to create a precise format for a specific use or purpose.
Project File:
A digital file that serves as the workspace for video editing, containing all the media assets, edits, transitions, effects, and settings used to create a video, enabling easy collaboration and future adjustments. Common project files include Adobe Premiere: .proj; Final Cut: .fcx; and DaVinci Resolve: .drp.
Push/Pull:
Zooming in while physically moving the camera back (or vice versa), this effect can also be created in post-production by scaling a clip shot with optical or physical motion to change the perspective and create a dynamic look.
Resolution:
The number of pixels that make up the video image, typically expressed as 720p, 1080p, 2k, and 4k. The higher the number, the more clarity and detail there will be in the final product.
Revision:
Requests made to an editor to change or correct aspects of the video that result in a task list for the editor to complete. Each list of tasks counts as 1 revision.
On Pixlmob, a video revision is consistent to the project (uses the same footage) and is a list of requests and corrections submitted to the editor to be completed as a second version of the video. New requests or corrections outside of your initial order or 1st revision will be counted as a new revision and may incur an additional fee from the editor. Revisions may delay turnaround time and may not happen until the following business day, depending on the editor’s schedule.
Sound Design:
The creation and arrangement of audio elements, including effects and atmospheric sounds, to provide context and ambiance for the setting of the property.
Speed Ramps:
A technique in which the playback speed of a video is deliberately increased or decreased within a shot or sequence for creative or dramatic effect. This is typically used in Oners when condensing the journey from one space to another.
Stabilization:
The process of reducing or eliminating unwanted camera shake or jitter in a video. The tools used to create this effect could vary by editor and may produce some distortions.
Standard Transitions:
Include cross-fades, reveals, and pushes.
Specialty Transitions:
Usually manually animated and key-framed and include Crash Zoom, Push/Pull, Whip Pan, Speed Ramps, Day-to-Night transitions, & Before and After transitions.
Follow Overlays:
Graphics tracked to the movement of the video.
Feature Overlays:
Callouts used to display features of a property, such as proximity to local amenities, track to architectural details, and other selling points.
Lot Line Overlays:
Superimposing the boundaries of a property over the video footage to provide context and highlight the location of a property, Lot Line Overlays are primarily used in aerial footage and could also include Callouts.
Site Plan Overlay:
Superimposing outlines and labels of features and structures of a property on aerial footage to showcase the selling features and amenities of a property and could also include Callouts.
Titles:
Graphic or text placed on top of the footage that does not move in relation to the video’s movement.
Address Title:
Title displaying the address of the property
Features Title:
Title displaying noteworthy features of a property
Property Description:
Title displaying a description of the property
Version:
A new deliverable uploaded by the editor. Each delivered video from an editor is a new version and is automatically named accordingly by Pixlmob.
Voiceover:
A voiceover is a recorded narration or commentary added to a video to provide context, information, or storytelling. It involves an off-screen voice speaking over visuals, enhancing the viewer's understanding and engagement.
Whip Pans:
Quick, whip-like camera pans from one subject or scene to another, often used for transitions or to build momentum.
Whooshes:
Sound effects used to create the sensation of something moving swiftly through the air, like wind, whooshing past in a video.