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Connecting your Podia and MailChimp accounts (MailChimp integration)

A step by step guide on how to connect your Podia and Mailchimp accounts.

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Written by Podia Labs
Updated over a week ago

Podia makes it simple to connect your Podia account with Mailchimp.

This integration lets you automatically send email addresses from individuals who sign up for your products, subscribe to emails, and join subscription plans on Podia over to Mailchimp.


Before we begin...

Podia lets you automatically send email addresses from individuals who sign up for your products, subscribe to emails, and join subscription plans on Podia over to Mailchimp.

Before you begin, there are a couple of things you should know about our Mailchimp email integration...

One-way integration

Podia's email integrations are a one-way integration.

This means that Podia will send subscribers collected through email forms and product/community signups to Mailchimp, but we will NOT:

  • Update the subscriber status in Mailchimp if someone unsubscribes from emails in Podia

  • Update the subscriber status in Podia if someone unsubscribes from emails in Mailchimp

Non-retroactive

Podia will NOT retroactively add subscribers to your Mailchimp account.

Only new subscribers who sign up after you activate the integration will be added.

Account required for product/community signups

External integrations for products/community signups will only fire after users finish creating their accounts.

This means that requests coming from products/community signups, invited customers and customers added through Zapier will only fire after these customers finish setting up a password for their accounts.


Connecting your Mailchimp and Podia accounts

Here's how to connect your Mailchimp and Podia accounts.

  1. From your dashboard, click on your Avatar in the top right-hand corner and select Settings.

  2. Locate the Integrations settings group and click on Edit next to the "Connect email services" option.

  3. Turn on the Mailchimp integration.

  4. On the next page, login to your Mailchimp account to start the connection process.

  5. On the next page, click on Allow to authorize Podia to connect to your Mailchimp account.

  6. And that's it! If all works great, you should see your Mailchimp account connected to Podia on the Integrations page.

Move to the next section to tell Podia where subscribers should be added to your Mailchimp account.


Setting up audience details

To ensure your Mailchimp integration works seamlessly, you must specify the segments to which these subscribers should be added.

Failing to follow these steps correctly can disrupt the integration, resulting in email addresses not being sent to Mailchimp.

Setting up audience details for email forms

Specify the audience segments to which individuals who subscribe using an Email form should be added in Mailchimp.

Note: The same segment will be applied to all email forms you have across your site.

  1. From your dashboard, click on your Avatar in the top right-hand corner and select Settings.

  2. Locate the Email settings group and click on Edit next to the "Email form integrations" option.

  3. Select the Mailchimp audience you'd like to use for email signups through email forms on Podia.

Setting up audience details for products

Specify the audience segments to which individuals who sign up for a product should be added in Mailchimp.

You can select different audience segments for different products.

  1. Go to your Products page by clicking Products and choose "All products" from the dropdown.

  2. Click on Edit next to the product you'd like to set up a Mailchimp audience segment for.

  3. Navigate to the Details tab.

  4. Scroll down until you find the Integrations area. From there, pick the audience segment you'd like to use for signups for this specific product.

Setting up audience details for community plans

Specify the audience segments to which individuals who join a community plan should be added in Mailchimp.

You can select different audience segments for different community plans.

  1. Using the top navigation menu, click on Community and choose Home.

  2. On the next page, select Settings from the left-hand menu.

  3. Navigate to the Plans section and click on Edit next to the plan you'd like to set up a Mailchimp audience segment for.

  4. Scroll down until you find the Integrations area. From there, pick the audience segment you'd like to use for signups for this specific subscription plan.


FAQ & Troubleshooting

My integration is not working... HELP!

Here are a couple of things you can check if your Mailchimp integration is not working:

  • Make sure you have correctly linked the Mailchimp audience to your Email Forms/Products/Community.

  • Check if your customer has finished setting up their account. Integrations for product signups will only fire once a customer has finished setting up their accounts.

  • Check if you don't have the same Mailchimp account connected to multiple Podia accounts. You cannot have the same Mailchimp account connected to multiple Podia accounts.

  • If you have multiple Podia accounts, make sure you create different Mailchimp accounts for each Podia account.

Do waitlist signups work with external email integrations?

Yes, waitlist signups will sync with your connected external email platforms.


Please note: While we’re happy to help with any issues taking place on our end, we aren’t able to access your accounts with those other tools, which limits the support we can offer.

We encourage reaching out directly to the third-party tools for help getting them working.

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