Each person within your audience holds a unique subscription status.

They could be classified as "Subscribed", "Not subscribed", or - if you have double opt-in enabled - "Unconfirmed".

Let's explore what these subscription statuses mean in this article 🔍

Everyone in your audience has a unique subscription status.

They can be "Subscribed", "Not subscribed", or, if you've turned on double opt-in, they can be "Unconfirmed".

You can check your audience's subscription status by clicking on "Audience" in the sidebar menu.

From there, you can see the subscription status badge next to each person in your audience.

Subscribers are contacts that will receive your marketing emails.

Marketing emails are any emails you send as broadcasts or campaigns.

People marked as "Not subscribed" are contacts that WON'T receive marketing emails.

These are people that have opted out of receiving emails from you or did not subscribe in the first place.

They will still receive transactional emails such as purchase confirmations, email notifications, certificates, course delays, etc.

Not subscribed contacts can re-subscribe to receive emails from you at anytime.

They can easily adjust their email subscription preferences by accessing their accounts.

If you have double opt-in turned on, you might see a third subscription status: Unconfirmed.

People with the "Unconfirmed" status have subscribed to receive emails from you, but they haven't yet confirmed their email addresses through double opt-in.

Unconfirmed subscribers will receive an email and will need to click on the link of this email to confirm their subscription.

Confirming a subscription for free email delivery digital downloads happens when a subscriber downloads the file via email.

You can re-send a confirmation email anytime to unconfirmed subscribers if they are having trouble confirming their email addresses.

Any questions at all, please send us an email at hello@podia.com or click the purple icon below to send us a message 😃