In the blended version, we take all of the spendings from the marketing channels and compare that to all of the new customers and revenue from Shopify. It's the source of truth and 100% objective because we know how much we spend, and how much we earned.

In the paid performance dashboard, we take the attribution of each channel based on the pixels. But there can be an overlap in the different sources based on attribution settings. The revenue comes from the pixel of each channel.