Remember, if you want to know how we calculate a metric, just go over the tooltip "i".
Your Acquisition page is where you will see all your Marketing KPIs.
There are 3 parts to this page:
Blended Performance:
This is the source of truth. It's all your marketing spend and your total sales.
Channel Performance:
This is based on the pixel of each marketing source you have connected. This is what you see on each data source directly.
If you look at the total conversions here, they may be higher or lower than your actual conversions as 2 sources can attribute the conversions to them or someone converted after they saw an ad but didn't click on it for example.
Based on the same data, you have the Optimizations Insights
This isn't the list of all your campaigns for Facebook and Google. It's only the ones that have a ROAS below 1 or above 2.
If the dashboard is empty, it means you have no campaigns under that limit.
Key Traffic Metrics:
This is data coming from Google Analytics.
You can also access additional filters at the Blended level from Google Analytics (transaction ID from Google Analytics matched with the Shopify orders).
