In the Products tab, you have access to valuable insights into products that customers frequently purchase together. The Product Bundles report highlights these frequently paired items, making it easy to identify opportunities for upselling, cross-promotion, and strategic product placement.
By analyzing these product combinations, you can develop targeted marketing strategies, create effective bundles, and optimize store layout or recommendations to increase sales.
Exploring the Product Bundles Table
The Product Bundles table provides detailed data on the product pairings that perform best together. Here’s an overview of the key columns in the table:
Original Product Title: This column shows the primary product in each bundle (e.g., "Artificial Christmas Tree").
Bought with Product Title: This is the title of the product commonly bought alongside the original product (e.g., "Assorted Ornament Box").
Times Bought Together: This indicates how many times these two products were purchased together within your chosen date range.
Tip: Sort by this column to quickly identify the most frequently purchased product bundles.
# Orders Original Product: The total number of times the original product was purchased within your specified date range.
Confidence: This percentage, known as the “confidence level,” indicates the probability that the two products will be purchased together. It is calculated as a percentage of the times the two products were bought together divided by the total orders of the original product (e.g., 0.12% or [82 ÷ 65,983]).
You can see an example of the Product Bundles table below.
Using the # of Products Filter
The # of Products filter refines your results by displaying only the top N product bundles, allowing you to focus on the most impactful pairings. Here’s how it works:
Adjust the PRODUCTS_BUNDLE_NUMBER value to control the number of results displayed. For example:
If PRODUCTS_BUNDLE_NUMBER = 5, you’ll see the top 5 product combinations for each breakdown.
If PRODUCTS_BUNDLE_NUMBER = 10, the top 10 combinations are shown, and so forth.
This filter is especially useful for narrowing down results to the strongest product associations, focusing only on the most relevant product bundles rather than all potential pairings.
Examples with # of Product = 2 and # of Product = 3 below
Practical Applications of Product Bundles Insights
By analyzing product bundles, you can make informed decisions on bundling strategies and marketing tactics. For example:
Cross-Promotions: Use insights to create targeted promotions for commonly bought-together items.
Product Placement: Strategically display frequently paired products together in your store layout or on your website.
Customized Product Recommendations: Focus on these high-confidence pairings in personalized product recommendations to drive conversions.
The Product Bundles report provides actionable insights that can help you refine your product strategy, increase average order value, and make data-driven decisions for better store performance.