Within your Products tab, you can easily gain insight into the products that are most often purchased together from your store using the Product Bundles graph. Using this visual, you can quickly identify which products perform well together and find ways to expand sales through collateral marketing or simple product placement.
Using the Product Bundles table, you can see the following data:
Original Product Title: The title of the original product (for example, "Artificial Christmas Tree" in the first row of the report below).
Bought with Product Title: The title of the product the original product is commonly bought with (for example, "Assorted Ornament Box" in the first row of the report below).
Times bought together: The total number of times those two products were purchased together, within the date range that you're filtering for on your dashboard (for example, 82 in the first row of the report below). Pro Tip: We recommend sorting the table by this column so you can easily identify the most common bundles.
# Orders Original Product: This is the total number of times, within the date range you have set, that the original product was purchased (for example, 65,983 in the first row of the report below).
Confidence: This percentage is the confidence internal, or probability, that these two products will be purchased together. This is calculated as a percentage of the times the two products were bought together divided by the number of orders of the original product (for example, 0.12% [82 ÷ 65,983] in the first row of the report below).
You can see an example of the Product Bundles table below.
