Understanding your ad spend by country is crucial to see which regions are being targeted effectively. In Polar Analytics, you can easily check your ad data by country using two different methods:
Method 1: Using the "Target Country" Breakdown for Facebook Ads
For Facebook ads, you can achieve greater accuracy by using the "Target Country" breakdown. Read more here.
Method 2: Using Naming Conventions and Views
For all ad connectors, the most common way to break down data is by using proper naming conventions in your campaigns, in combination with Views.
Important: Ensure your campaign names are country/region-specific for this method to work.
If your campaigns don't currently use naming conventions, you can edit them. The names will be updated with the next data refresh. For example, if you have a campaign targeting the United States, you can add "USA" to the campaign name.
How-To: Break Down Ad Spend by Country Using Naming Conventions
Step 1: Create a View
Follow this article as a guide to create a View.
Step 2: Add the Campaign Filter
After your View is created, add the Campaign filter.
Step 3: Include Multiple Countries in One View
If you want to include multiple countries in one View, use the "Is In List" condition.
Step 4: Create Custom Reports
You can also create Custom Reports using Custom Dimensions to combine results for campaigns targeting the same country or region.
