It's important to see which regions and countries are targeted by your ads. In Polar Analytics, you can check easily determine your ads data by country in two different ways:
Method 1) For Facebook ads, you can use the "Target Country" breakdown for greater accuracy - read more here.
Method 2) For all ads connectors, the most common way to break down the data is with proper naming conventions in your Campaigns, in combination with Views. Important: To use this method, you'll need to ensure your Campaign names are Country / Region specific.
If your campaigns don't use naming conventions yet, you can edit them and the names will be updated with the next data refresh. As an example, if you have a campaign that mainly targets the United States, you can add "USA" to the campaign name.
How-To: Break down ad spend by country using naming conventions
Step 1) Create a View. You can use this article as a guide.
Step 2) After your View is created, add the Campaign filter.
Step 3) If you want to include multiple countries in one View, you can use "Is In list" condition.
Step 3) You can also create Custom Reports using Custom Dimensions, to combine results for campaigns targeting the same country or region.
