Starting February 2024, Gmail and Yahoo will begin enforcing new email authentication and deliverability standards—especially for bulk senders. These changes are aimed at reducing spam, improving email security, and protecting users from unwanted messages.
This article will walk you through what’s changing, who it affects, and how you can prepare with PredictaMail.
Who Do These Changes Affect?
Google defines a bulk sender as anyone who sends 5,000 or more emails per day to Gmail addresses.
This total includes both marketing and transactional emails from your domain.
If you send a high volume of emails—even across different campaigns or flows—these rules apply to you.
What's Required?
To comply with Gmail and Yahoo's requirements, senders must:
1. Set Up a Branded Sending Domain
Your emails must be sent from a domain you own (e.g., send.yourbrand.com), not a shared domain.
2. Implement Email Authentication (SPF, DKIM, and DMARC)
You must configure these authentication protocols via DNS:
SPF: Verifies that PredictaMail is authorized to send on your domain’s behalf
DKIM: Ensures message integrity
DMARC: Aligns SPF and DKIM policies to prevent spoofing
⚠️ Without proper DNS configuration, your emails may be rejected or sent to spam.
3. Maintain Low Spam Complaint Rates
Your complaint rate must stay below 0.3% to maintain inbox placement.
Why This Matters
Inbox providers like Gmail and Yahoo are tightening their filters. If you don’t meet these requirements:
Your emails may be delayed, flagged as spam, or rejected entirely
You risk long-term damage to your sender reputation
Critical messages like order confirmations might not be delivered
How PredictaMail Helps You Prepare
PredictaMail provides built-in tools to meet these requirements:
Branded Sending Domain Setup
Easily add your custom sending domain and authenticate it using SPF, DKIM, and DMARC.
DNS Setup Guidance
Get step-by-step instructions for updating your DNS records based on your provider (e.g., GoDaddy, Google Domains, Cloudflare, etc.)
Spam Complaint Monitoring
Keep an eye on your complaint rate and ensure you're staying below Gmail’s threshold.
Need Help? If you're unsure whether these rules apply to you, or need help setting up your domain and DNS records, reach out to us at support@predictamail.ai or browse related guides in our Help Center.