Pricepoint takes a distinctive approach to pricing, inspired by practices in the airline industry, setting it apart from traditional competitor-tracking tools. While many pricing tools simply adjust rates based on what competitors are doing, Pricepoint uses a more strategic method.
Competitor Insights Without Dependence
Using Pricepoint's Rate Shopper, you can view competitor price trends over a 30- or 60-day scanning window. However, Pricepoint's recommendations aren't directly tied to these prices. Instead, the system observes market dynamics, including supply, demand, and historical trends, to inform its independent pricing strategies.
AI-Driven Revenue Optimization
Pricepoint uses AI to build a unique pricing strategy for each room type and date, balancing average daily rate (ADR) with occupancy to maximize revenue per available room (RevPAR).
The Risk of Relying on Competitor Rates
Most hotels still don't use a revenue management system at all, and even fewer use advanced, AI-driven pricing technology, meaning a large share of market rates aren't actually optimized to begin with. Relying solely on competitor rates means risking anchoring your own pricing to numbers that may not reflect true demand or value, which can mean missed revenue opportunities, or even actively hurt performance.
For the full reasoning behind Pricepoint's independent, price-leadership approach, see Why Pricepoint Doesn't Follow Competitor Prices.