What it means: A row is missing both product_id (for base products) and variant_of (for variants), so Programa can't tell what it is.
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Fix: Add a unique product_id if it’s a base product, or use variant_of to link it to an existing product.
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What it means: A variant is referencing a base product (variant_of) that doesn’t exist in the CSV.
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Fix: Ensure the corresponding base product row is included in your CSV and uses the exact same product_id.
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What it means: Two or more products share the same product_id.
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Fix: Make sure each base product has a unique product_id.
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What it means: A base product is missing a product_name.
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Fix: Add a product name in the product_name column.
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What it means: A product doesn't list a brand_name.
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Fix: Include a valid brand name that matches your assigned brand(s).
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What it means: A product doesn’t have a category_key.
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Fix: Use a valid category key from Programa’s [accepted list]
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What it means: The brand_name listed doesn't exist or isn’t linked to your account.
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Fix: Double-check spelling or add the brand to your company profile.
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What it means: The category listed isn't a valid option.
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Fix: Use one of Programa’s supported category keys exactly as listed.
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UnrecognizedColumnWarning
​ → Extra columns will be ignored.
→ Fix: Remove unused or misspelled columns.
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MissingBaseImageWarning
​ → Product will show a placeholder image.
→ Fix: Add a valid primary_image URL or filename.
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FileNotFoundWarning
​ → The referenced image or file wasn’t found.
→ Fix: Check the filename in the CSV matches the filename of the image or document provided.

NonNumericWidth/Height/Length/Depth/WeightWarning
​ → These dimensions must be numeric.
→ Fix: Remove text or symbols and use numbers only.
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NonNumericProductRrpWarning
​ → RRP should be a numeric value only (no $ signs or text).
→ Fix: Use a clean number (e.g. 199.95)
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ColourValueNotFoundWarning
​ → Colour values don’t match Programa’s accepted values.
→ Fix: Use standard colour names
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PerUnitNotFoundWarning
​ → per_unit must be: Item, Set, Meter, SMeter, or LMeter.
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PricedFromNotFoundWarning
​ → Use only yes or no.
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LeadTimeWarning
​ → Must be a whole number between 1–52 weeks.
→ Fix: Remove any text or unrealistic values.
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EmailNotFoundWarning
​ → Email doesn’t match a user in your account. The default company contact will be used.
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DuplicateVariantWarning
​ → A variant row is identical to another.
→ Fix: Remove duplicates or update unique attributes like colour, size, etc.
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EmptyVariantWarning
​ → Variant is missing data and doesn't differ from the base product.
→ Fix: Include at least one unique variant field (e.g., colour, finish).
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