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Programa for Brands: How to Add a New Product with Variants

This guide provides step-by-step instructions on how to add a new product with variants (e.g. colours, sizes, materials or finishes) to Programa.

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Written by Eva
Updated this week

Login and Navigate to Products

  1. Log in to your supplier account.

  2. From the side navigation menu, click Products.

  3. At the top of the screen, select Add New Product.

Add Product Details

You’ll now see an empty product page (see screenshot below). Let’s walk through how to fill out each section.

Product Summary

Begin by completing the Product Summary section:

  • Photos: Drag and drop images or click to upload from your device. You can add up to 10 images, so include individual product shots as well as lifestyle images.

  • Contact Person: Choose the appropriate contact from the dropdown list of your team members.

  • Product Category: Select the main category and drill down to the subcategory or sub-sub category that best fits your product.

Product Specifications

Next, complete the following key fields:

  • Name: Enter the name of your product.

  • Display as Brand: Select the relevant brand from the dropdown list.

  • Description: Provide a brief product description, including key features, benefits, and applications to help with specification.

  • Country of origin: Indicate where the product is made.

  • Lead time: Choose an estimated availability time frame from the dropdown.

  • Base Materials: Type in the primary material (e.g., wood, steel, leather), if there is more than one, use a comma to separate the types.

  • RRP: Enter the recommended retail price in AUD. Pricing can include or exclude GST - this is decided during the initial company set-up.

  • Price Type: Select either Fixed (default) or Priced From to show a starting price.

Multiple Product Configuration

Adding Variant Options

Click on Add Variant. A side tray will appear where you can add variant options. Standard options in Programa include: Colours, Materials, Sizes and Finishes.

First complete the data in the Option Types tab.

Colours

Click on the Add Colour button.

  • Colour Swatch: Select the closest matching colour from the options.

  • Colour Name: Specify your custom colour name (e.g., Pine, Glacier, Mulberry).

Once you have added the Colour Swatch and the Colour Name, click on the Tick ✔️ icon to save the option.

Repeat to add more colours.

Materials

Click on the Add Material button. This is a free field where you can add the different material options available for your product.

After entering each material, remember to click on the Tick ✔️ icon to save the option.

Repeat to add more materials.

Sizes

Click on the Add Size button.

Complete the fields:

  • Name: Internal use only - this will not appear on your product page e.g. Small, Medium, Large

  • Width, Height, Length, Depth: Enter in millimeters (numeric text only). Leave blank if not applicable.

After entering each size, remember to click on the Tick ✔️ icon to save the option.

Finishes

Click on the Add Finish button. This is a free field where you can add the different finish options available for your product.

After entering each finish, remember to click on the Tick ✔️ icon to save the option.

Once you’ve added all options, go to the Variants tab at the top of the side tray.

All possible combinations will be automatically generated.

Completing Variant Details

For each variant, complete:

  • Visibility: Check to display on the product page. Uncheck to hide.

  • Image: Upload an image that best represents the variant.

  • RRP (AUD): Enter the price.

  • SKU: Add a unique code.

When finished, click the Done button on the bottom right-hand side of your browser to save your inputs and close the side tray.

💡 Pro Tip:

Complete all variant fields. When designers select options, the correct image, price, and SKU will automatically display and carry through to their schedule.

Downloads

Upload supporting documents (e.g., product specs, brochures) that can assist specifiers with their documentation or decision-making process.

Finishing Up

Once all fields are complete, click Save as Draft in the top right corner.

To preview your product, click on the eye icon at the top of the screen. A preview will open in a new tab.

If everything looks correct, click Save and Publish. Your product is now live on the Programa Trade Portal.

💡Pro Tip:

To unpublish a product without deleting it, select Save as Draft. The product will return to draft status and will no longer be visible in the Trade Portal.

For further assistance, feel free to reach out to our support team at brands@programa.com.au

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