A/B testing is available on paid plans only.
A/B Testing is a feature that lets you compare multiple display variations to find which performs best. One variation is randomly assigned per user on their first impression and shown consistently on all subsequent visits.
How it works
In an A/B test, you create multiple displays (e.g., A, B, and C). Only one display is shown to any given user. On the user's first impression, a display is chosen at random. All subsequent impressions for that user show the same display.
Example:
User 1 sees display A on first visit → User 1 continues to see display A
User 2 sees display C on first visit → User 2 continues to see display C
To reset and see all variations, clear browser history data. The easiest way is to use an incognito/private window (use Chrome if running Promolayer via GTM).
Key settings
Test targeting and pages — Configure which pages and users are included via "Edit test settings." Individual display Rules tabs still control trigger timing and re-display conditions.
Control variant — An optional "no display" variation. Shows nothing to a portion of users, allowing you to measure popup vs. no-popup conversion impact. See A/B Test Control Variants.
Copy to display — After ending a test, a "Copy to display" button appears. Use it to copy the winning variation to your regular displays.
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