When you release music, especially during the holiday season, timing can be very important. Picking the right release dates can make a big difference! Here are some scheduling tips to help maximize earnings potential on Beatport during the end of year holidays, when they often run special sales & promotions.
November: Thanksgiving & Cybermonday
From what we've experienced, Beatport’s biggest sales days of the year are between Thanksgiving (Nov 28) and Cyber Monday (Dec 2). During this time, Beatport often has major promotions & discounts encouraging DJs to buy more music than usual. As Beatport updates banners, playlists, and features on Friday, we’d suggest a release on either of these days:
Friday Nov 22nd
Friday Nov 29th
December: Christmas & New Years
From our research, we’ve seen a clear pattern: The week between Christmas (Dec 25) and New Year’s Eve (Dec 31) has high sales, thanks to DJs getting ready for New Year’s parties. Since Beatport updates features on Fridays, we’d suggest either:
Friday Dec 20th
Friday Dec 27th
What about after the holidays?
In Proton's experience, Beatport sales can drop significantly after New Years as people return to work and catch up on life after the break. For that reason we recommend waiting until the 2nd Friday in January before releasing new music in the new year:
Friday Jan 10th
Pro Tip #1: Don’t have new releases ready or planned for the upcoming holidays?
Consider a “Best of the Year” compilation featuring your favorite, top selling, or top streaming songs from the past year. Use the Performance Tracker on Proton to see which songs did best! Learn how to easily re-release tracks using Proton’s Compilation Tool.
Pro Tip #2: If you’d like to maximize chances of getting featured on Beatport during either of the holiday periods recommended above, we strongly recommend shipping your release as early in the month as possible. Instead of the usual week or two before release date, ship as early as you can.
Pro Tip #3: Already scheduled a release for Nov or Dec, but didn’t select the suggested dates? No problem! Learn how to easily update the release date!