Today, we are thrilled to announce Pulsar’s CORE integration with one of the biggest and most active social media platforms in recent years: TikTok. Whether you’re measuring & growing your own brand’s footprint on social media or overseeing several clients’ social media management, this integration expands your ability to measure your audience growth and track your content’s performance at a glance - all in one place.

Still the fastest growing social network globally, TikTok’s audience has grown exponentially over the past few years, with a particularly strong presence among younger users. TikTok has also had an increase in adoption by more mature demographics, thus making it a vital platform for businesses aiming to reach a wide range of audiences - be it through owned content, influencer collaborations or ad campaigns. As such, adding TikTok to Pulsar CORE was a no-brainer, further expanding CORE’s analytics capabilities. Through direct access to TikTok’s API, brands will be now be able to track their content performance, audience engagement, and growth on TikTok via Pulsar, and compare this with their their Instagram, Twitter, Facebook, YouTube, Google Analytics and LinkedIn profiles, giving a 360º view of their content and audience on the web.

With Pulsar CORE's TikTok integration, you can now gain powerful insights into your audience and content performance. Here’s how our advanced analytics can help you take your TikTok strategy to the next level:

Audience Engagement at a Glance: Pulsar CORE's intuitive visualisations make it easy to track the growth and engagement of your audience over time. Spot trends, identify engagement spikes, and uncover areas where you can optimise content or tweak your strategy. This level of granular insight helps you seize opportunities faster and continuously refine your approach for better results.

Measure Content Performance: Easily track how each piece of content performs over any date range, allowing you to see which posts drive the most engagement and reach. By understanding what resonates with your audience, you can identify patterns in high-performing content, leverage these insights to refine your creative strategy, and boost overall traffic to your profile.

Detailed Demographic Insights: Pulsar CORE gives you access to rich demographic data, such as the gender, and location of your TikTok audience. This enables you to create more tailored content and campaigns that resonate with your audience, fostering stronger connections with the people who matter most to your brand.

Compare Performance across Channels: One of Pulsar CORE's standout features is its ability to display TikTok data alongside your other social and web channels. This unified view allows for seamless cross-channel comparison, making it simple to see how your TikTok performance stacks up against your efforts on platforms like Instagram, Facebook, or Twitter. With a holistic view of your social presence, extracting actionable insights and adjusting your multi-channel strategy is a breeze.

Real-Time and Historical Data Access: In addition to real-time TikTok analytics, Pulsar CORE grants you access to historical data going back 60 days from the moment you plug in! This enables you to analyse long-term trends, track growth from the very beginning, and make data-driven decisions that reflect the full scope of your TikTok journey.

Collect Data on Your Ads: If you are a business running Ads on TikTok, you can also link your Business Ads Account to CORE, allowing you to collect insights on your paid content and understand how your paid content performs against your organic content.Doing this is easy.

Pulsar CORE’s integration with TikTok empowers you to harness deeper insights, track your content’s performance with precision, and create strategies that resonate with your audience—across TikTok and beyond. Stay tuned for more updates as we continue to develop and refine this exciting new channel!

To learn more about CORE and how to plug in your profiles, check out these articles: