Understanding local conversations and trends is essential, particularly in fast-moving markets like China, where social media and news platforms play a significant role in shaping online discussions. That’s why we’re excited to announce that we are expanding our coverage in this region by introducing new Chinese data sources. With these additional sources, users will gain unparalleled access to local conversations across Chinese social media and over 680 online news outlets and blogs from China.
What data sources are available?
The range of sources available includes over 680 Chinese Online News and Blogs, as well as the following social media platforms:
Weibo - This is a leading microblogging platform similar to Twitter and offers multimedia posts, hashtags, and direct messaging.
Little Red Book (Xiaohongshu) - A site focused on lifestyle and product discovery, which is popular for product reviews and daily content creation.
WeChat - A multifunctional app that integrates messaging, social media, e-commerce, and payment services, offering a wide range of activities for users.
Baidu - China’s top search engine known for forums and interactive content that performs well in search results, making it ideal for keyword-based content.
TikTok (Douyin) - The Chinese version of TikTok, which focuses on short videos making it a major platform for creative and engaging content.
BiliBili - A video-sharing platform that specializes in anime, comics, and gaming content, as well as producing reviews, vlogs, and live streams.
Zhihu - A Q&A platform like Quora, which caters to professionals with detailed, expert-level discussions.
Kuaishou - A short-form video platform competing with Douyin,which is known for authentic, user-generated content such as DIY tutorials and everyday life snippets.
What are the benefits of Chinese Data Sources?
Accessing Chinese Data via Pulsar offers a number of advantages:
Universal Scope: The data we provide offers instant access to a wide range of social platforms as well as over 680 online outlets and blogs. This means you can now gain even more signals and granular insights from a once elusive audience, helping you understand the trends and conversations taking place in the Chinese digital space.
Extreme Relevance: We understand the language barriers and challenges that come with capturing content in Chinese. So whether you're tracking a range of topics, or a panel of influencers, we have implemented a robust search optimisation process, which ensures that you will only ever capture data that is highly relevant to your query. In addition to this, our Chinese data offering is fully tokenised and therefore filterable and sortable, making it easy to gather insights at the click of a button.
Channel Agnostic: Pulsar is a channel agnostic tool, built on the idea that no matter the channel or data source, your in platform experience is consistent and works the same way with any data source - that means accessing our new Chinese data sources is seamless. The data can be added to existing searches or new searches, and can be combined with the plethora of data sources already available on Pulsar. All visualisations, analysis, and metrics will remain consistent, so you can glean insights from your datasets as a whole, instead of in isolation.
Leverage Real-time Data: The data sources we provide are all available in real-time, so your data and insights are always up to date with the latest discussions from these channels.
What Metadata and Metrics are available?
Depending on the data source, the following Metadata and Metrics are available for Chinese Content:
Content Metadata: Article URL, Article Headline, Article Content, Published Date, Media Outlet Name and Domain, Number of Views, Number of Likes, Number of Shares, Number of Comments, Location Country, Location Region or City, and Language.
Author Metadata: Author Name, Number of Friends, Number of Followers.
Metrics: Visibility, Social Impressions, Media Impressions, and Media Reach
What are the key considerations?
Real-time data only: Chinese Data Sources are available in real-time collection; historical data is not available.
Allow 48-Hours for Query Optimisation: To ensure accuracy, each search is optimised by native language experts, meaning data will appear within approximately 48 hours of launching your search.
Boolean Operators Supported for Chinese Data Sources:
AND
OR
NOT
Parentheses ()
“Quotation marks” for exact phrases.
More information on the Boolean operators could be found in our Boolean Operator Guide.
How will it work?
Select the Chinese data sources you want at search setup and enter your keywords and any additional parameters as you would with any TRAC search. Once you click launch search, the search is automatically sent to our native language experts for optimisation and relevance. Data begins flowing into your search within 48 hours, with real-time updates continuing thereafter. This process ensures that we provide continuous, relevant insights and avoid collecting noise which can easily burn into your allowance.
Please note: Our Chinese Data Sources are part of our Premium Data Sources bundle on TRAC, therefore if you would like access, then please reach out to your Customer Success or Account Manager for more information.