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TRAC: How to narrow the scope of your TRAC search

This article will help you refine your search to keep it relevant to your brief.

Updated over a week ago

We've all been in a situation where we set up a search, only to find on the summary page of the setup process, that it will return a significant amount of data!

This article will help you to better understand the different tips and tricks that you can employ in order to better refine your search setup and ensure that the number of results estimated will fit neatly into your data allowance.

More on available operators here.


Lets go through creating a new search together!

  1. First, create a new topic search around the topic of your choice (for this example, let's look at Coronavirus).

  2. Select your data sources and either the Wizard or Boolean setup.

3. Follow through to the next steps until you get to the Summary page, where you will be shown a preview of the results available from the past month:

Now, this search is showing that this search would have collected 9 millions mentions from X from the last month alone!

This is a significant amount (depending on your data package). So, if you want to reduce the scope, you might want to consider adding the following operators to the search setup:

  • Sample operator

  • Location operator

  • Language operator

  • Exclusion operator

  • AND NOT RT operator

  • AND NOT REPLY operator


Sample operator

The Sample operator allows you to sample your real-time tweets down to the specified percentage. In the given example, this will collect 10% of the posts that are available on X that contain either the keyword coronavirus or the keyword covid. The Sample operator must always be capitalised and must be used with the AND operator.

Now that we have added the Sample operator into our, let's go back to the Summary stage, and we can see that the volume has significantly decreased from 9m to 900k mentions:

🚨 Important: The SAMPLE operator is only available to use on real-time Twitter data. You can find out more information about it here.


Location operator

Another way we can reduce the number of results collected is by using the Location Operator. Go back to the Topics stage of the search setup, and type in AND LOCATION and then list any countries you want the content to come from. In the below example, you are choosing to collect mentions from the UK only, but you can add as many countries as you like.

If we then click through to the Summary stage, we can see that now 274k mentions would have been collected if this search were running, was a result of the location operator being added.

You can also combine the location operator with the sample operator and this will further reduce the volume of data collected in your search.

🚨 Important: We are not able to get location data for the following data sources: Instagram and YouTube.


Language operator

Similar to the Location Operator, we also have the language operator available which you can add to your boolean to see results from a particular language. Simply type in AND LANG in the editor, followed by an opening bracket, then a list of all the different languages will appear for you to select, as shown below:


Exclusion operator

Use the AND NOT operator to exclude posts that contain certain terms from being collected into your results, effectively filtering out any noise.


AND NOT RT

Use the AND NOT RT operator if you want to restrict your X data collection to just original posts and exclude all reposts. This operator must always be capitalised and can be added at the end of the boolean expression.

  • For example: (apple OR juice OR fruit) AND NOT RT is a valid expression.

  • However writing this: (apple OR Juice OR fruit AND NOT RT) is not a valid expression.


AND NOT REPLY

Using this operator will exclude all replies from your search. Like all operators, the AND NOT REPLY must always be capitalised.

  • For example: (apple OR juice OR fruit) AND NOT REPLY is a valid expression.

  • However writing this: (apple OR Juice OR fruit AND NOT REPLY) is not a valid expression.

💡Tip: One final step, always make sure you add a second set of parentheses around the entire keyword expression before adding AND operators.


We hope you enjoyed reading this article! 📚

If you have any questions or would like to learn more, please don't hesitate to reach out to our support team via live chat. 🚀

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