TRAC: Filtering by Keywords

Learn more about the Keywords filter and explore how you can apply it to your TRAC searches.

Hassan Elgaddal avatar
Written by Hassan Elgaddal
Updated over a week ago

Learning Outcomes

  • Learn where the filter in TRAC is located.

  • Understand more about the Keywords section of the filter.

  • Using the Apple TV series, Hijack, understand an applied use case for the Keywords section of the filter.

This article discusses how you can filter your TRAC searches based on keywords. This can be a really useful way to segment the data around the online conversations that you are tracking.

When collecting mentions from your searches, especially the larger ones, there will be instances where you will want to focus your analysis on particular elements of the conversation. The keywords filter is perfect for exactly this.

Video Explainer

Search syntax for example

Boolean Expression

hijack AND ("apple tv" OR "idris elba")

Facebook Keywords

  • hijack, idris elba

  • hijack, apple tv

Where can I find the Filter?

The filter for all of your TRAC searches is located at the top-right of your screen. As soon as you click on it, you will be presented with a host of different options to filter your data on the side-panel. The focus of this article are Keywords.

The Keywords Filter Operator Guide

The Operator Guide for the Keywords filter is situated under the area where you can input your text. It contains all of the different ways that you can structure your filter.

Let's look at it in a bit more detail below:

πŸ’‘ Top Tip: Use the - key in order to filter out any keywords or phrases that you don't want to see when viewing your data. For instance, if you wanted to filter out any mentions of Idris Elba from the Hijack search mentioned earlier in this article, you would enter it as follows -("idris elba")

🚨 Important: Keyword groups must be enclosed in parentheses regardless of the order of operators.

Example: The boolean expression orange OR juice AND tree should be written as orange OR (juice AND tree) when being used as a filter

Using Keyword Filters to create custom charts in Reports

You can also use Keyword Filters in order to create custom charts within Reports. You will need to create a chart from scratch, choose the type of chart that you want to create and then use the filters to define what you want your segments to be representative of.

We hope you enjoyed reading this article! πŸ“š

If you have any questions or would like to learn more, please don't hesitate to reach out to our support team via live chat. πŸš€

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