We understand that adding Instagram tokens can be a confusing process! So we've created this article to help you go through the steps necessary to add Instagram tokens to your searches and profiles!

There are 4 main checkboxes that need to be filled in order to add an Instagram token on the platform:

  1. You'll need a Facebook Business Manager Account.
  2. The Instagram profile you are trying to add a token from needs to be a Business Profile.
  3. The Instagram profile needs to be linked to the Facebook Business Manager Account.
  4. The Instagram profile needs to be linked to a Facebook Page attached to the Business Manager Account.

So we'll go through what you need for each of these in order.

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First:

  • You'll need a Facebook Business Manager Account

If you do not already have a Facebook Business Manager account, go to: https://business.facebook.com/overview

  1. Click Create Account.
  2. Enter your business name.
  3. Enter your business email.
  4. You'll be redirected to your newly created Business Manager.

Once you’ve created your Business Manager it will look something like this:

In the Business settings you’ll be able to see what privilege levels you have and can assign to others. Make sure that you have ‘Admin’ level access for any accounts you add!

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Second:

  • The Instagram profile you are trying to add a token from needs to be a Business Profile.

Not sure if the profile you're trying to add is a Business Profile? There's an easy way to tell by looking at the profile on the mobile app. When on the profile's page, look beneath the username. If you see a grey description of the channel type, you're likely dealing with a Business profile. Also if you see there a phone number, an email address, a business category, and even the business’s physical location - that's likely a Business account.

The only exception to this are Creator Accounts, which also have this grey description. Unfortunately, Instagram currently provides no way to tell the difference between the two; but most applications of Instagram tokens work with Creator accounts as well!

Okay, so let's say you looked there and it's not a Business profile. What do you do now? If it's not your account, unfortunately, the train stops here: we won't be able to track accounts that are not Business profiles in any capacity.

If you do own the account, it's time to convert your Instagram Account into a Business Account on the Instagram Mobile App. You can reverse back to a personal account at anytime, however, as soon as you do this you will invalidate any Instagram Business tokens you have created with this account.

  1. Open up your Instagram Mobile App.
  2. Go to your profile settings.
  3. Select ‘Account’. At the bottom of this tab you will see ‘Switch to business account’.
  4. Select ’Switch to business account.
  5. You'll have the option here to connect a Facebook Page, which we strongly recommend doing on this step. If you forget to or don't have a Facebook Page ready at this step, follow along with the instructions further down this article on connecting the Page.

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Third:

  • The Instagram profile needs to be linked to the Facebook Business Manager Account.

Now that you have got both a Facebook Business Manager set up and your Instagram account converted into a Business account and connected to your Facebook Page, it’s time to link your Instagram account to your Business Manager.

  1. Open up your Facebook Business Manager settings.
  2. On the left hand drop down menu select Instagram Accounts.
  3. Select the ‘+ Add’ button.
  4. You’ll be prompted to log into the Instagram Business account you wish to link to Facebook Business Manager.
  5. Your Instagram Business account and Facebook Business Manager will now be linked.

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Finally:

  • The Instagram profile needs to be linked to a Facebook Page attached to the Business Manager Account.

What? I need a Facebook Page to use my Instagram account? Yes; Facebook requires your Instagram Business Account to be attached to a Facebook Page in order for us to get a token from it. 

There are two ways to connect a Facebook Page and an Instagram Account, though you can only use the first method if you already have a Facebook page set up. Use the second method if you don't already have a Facebook Page that would be suitable to connect to your Instagram Account.

From the Facebook Page: 

  1. Click the Settings option near the top
  2. Navigate down to Instagram along the left column.
  3. Select Log In and sign-in to your Instagram account.

From your Instagram Mobile App:

  1. Go to your profile.
  2. Click the Edit Profile button beneath your bio.
  3. Scroll Down to Page and click.
  4. If you already have a page attached to your usiness profile, you should be able to select it here, if not; you will have the option to create a new Facebook page for the Instagram Account.

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Okay! That wasn't so bad, was it? 

Tokens can be pretty complex creatures, but such is the struggle in the modern day where people are much more protective of their data.

Still having issues? Check the following:

  • Verify you are an Admin of the Facebook Page attached to the Instagram account in your Facebook Business Manager.
  • Verify all permissions are granted to Pulsar via your Facebook Profile.

If even after all of this, you're running into issues, please contact us through Intercom! We'll do our best to help you set it up.

If you succeeded and are interested in learning more about the wild world of tokens, check out this other article below!

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