Reddit is home to vibrant communities and passionate, often well-researched conversations on almost any subject. It's highly anonymous and carefully moderated. And with more than 430M active users per month, it's a much more mainstream platform that many people think.

Today, we're introducing a new way to analyze Reddit conversations, by adding the ability to track Reddit communities, aka subreddits to a Panel Search.

Read on below for:

Subreddits are the building blocks of Reddit, and there are over 130k active ones. Every post on the platform is associated to a Subreddit – public, forum-style communities that have formed around a specific topic, from sports teams, to philosophy, GIFs, hobbies and TV series: you can discover subreddits here.

This means you can analyze discussions of very specific subjects from audiences who are actively engaged in the topic. Unlike our other panel searches, where you select a group of authors, for Reddit you will be selecting a number of Subreddits to track: you can add up to 1000 subreddits in each panel, and TRAC will track every post and comment on that subreddit.

Let's look at an example:

The BeautyGuruChatter Subreddit is dedicated to discussion about makeup, beauty and influencers who are driving conversation in this space. Notable YouTubers like Zoella and NikkieTutorials get a lot of engagement on this Subreddit. This is the ideal space understand how a new beauty trend or product is being received, or to find fast-rising topics.

1. Open TRAC and click the green plus button in to top left, then select Panels search.

2. Select Reddit and give your search a title.

3. Add Subreddits by name or URL. You'll see a brief description of the Subreddit, then click Track page.

4. Combine any keyword terms or blacklist terms. These are optional. If you enter keywords you will only get posts containing those keywords. If you blacklist, you wont get posts containing those keywords

5. Next you can select the media types and languages you are interested in. Note that location filters do not apply to Reddit panel searches.

6. Select any relevant AI models. For this panel we're taking the Make-up Looks model to identify the different makeup styles shared.

7. Finally check everything is correct and select Ok, Create this search. You can now start your realtime data collection, or search for historic data from up to a year ago.

So, what do you get?

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To complement our new panel searches, we've also given Reddit a level up in terms of data and visualizations: