The locations subpage in Content Insights is designed to help you gain insights into the geographical distribution of your contributors and their sentiments. By understanding where conversations are happening, you can tailor your PR and communications strategy more effectively. The subpage features three main sections: Country Breakdown, City Breakdown, and Geo-Coordinates.

This section presents a world map illustrating the countries from which your contributors are posting. It gives you an overview of your global reach and the extent of your audience's geographical distribution.

The country breakdown takes it a step further by analysing the sentiment of conversations on a national level. This allows you to discern where positive, neutral, or negative discussions are taking place, enabling you to adapt your PR and communication efforts accordingly.

Delving deeper into the locations of your audience, the city breakdown map displays the cities where your contributors are posting from. Like the country breakdown, this feature highlights the most prevalent sentiment within those cities.

Understanding the city-level sentiment allows you to identify specific areas where your brand is performing well or where you may need to improve your communication efforts to sway public opinion.

The Geo-Coordinates feature provides even more precise information on where your contributors are posting from. In some instances, this can be narrowed down to street-level data.

By having access to this granular information, you can better target your PR and communication strategies to specific locations, ensuring your messaging resonates with your audience and contributes to a successful campaign.