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CORE: Export Column Definitions
CORE: Export Column Definitions

An explanation of the columns found in XLS files exported from CORE

Hassan Elgaddal avatar
Written by Hassan Elgaddal
Updated over a week ago

Learning Outcomes

  • You will learn how to export data from CORE to an XLS spreadsheet

  • You will understand the meaning of each column in the exported spreadsheet


Data from the All Posts sections in CORE can be exported to an XLS file, making it easy to share data across teams!

You can find an All Post section on both the Brand level

and for each individual Profile

Clicking the export button from the Brand level, will give you the option to export just the Current brand profiles' results or The whole brandset's results.

Doing so from the Profile level will bring up the options to export the Current profile results, All brand profiles results, or The whole brandset's results.

The type of data you'll be able to export will vary for Private and Public data, so we'll discuss each separately.


Public Data

Public data is collected for any profile added to CORE

Brand - All Posts section

  • ID - URL ID

  • Name - Account name (i.e Twitter/Facebook)

  • Type - Data source

  • Link - Social channel URL

  • Followers - The account’s followers

  • Engagements - i.e Twitter retweets

  • Engagements/post - The total sum of all posts’ replies + likes + retweets OR Comments + likes + shares + video views
    DIVIDED by total number of posts in an interval

  • Impressions - The number of times a post has been displayed in a timeline, whether the post is clicked or not.

  • Impressions/post - The total sum of all posts’ replies + likes + retweets OR comments + likes + shares + video views DIVIDED by total number of posts in an interval.

  • Average ER - Engagement Rate

Profile - All Posts

  • Post ID - The Post ID

  • Published - The date the content was posted

  • Link - The Post URL

  • Media Type - The type of post i.e status, video & photo

  • Post Type (Instagram Only) - Reel, Image, Video, Carousel

  • Tags - The tags created and used to group the results

  • Likes - Type of engagement

  • Comments - Type of engagement

  • Video Views - Type of engagement

  • Retweets -Type of engagement

  • ER - Engagement Rate

  • Visibility -The visibility is a score we assign to each post, across all channels, designed to measure the impact of a piece of content

  • Potential Impressions - PEI is the potential amount of times your post has appeared in a timeline.

  • Actual Impressions - AEI predicts the actual number of times that a piece of content has been delivered to a timeline

  • Message - The main body of the post


Private Data

Private data is only collected for Profiles that have been plugged in.

Brand - All Posts section

  • Brand - Title of Brand or Profile when adding a new brand

  • ID - The unique URL of an individual post as found on the native source's site i.e. Twitter.com/______

  • Name - Account name (i.e Twitter/Facebook)

  • Type - Data source

  • Link - Social channel URL

  • Followers - The profile/user account’s number of follower/audience

  • Engagements - i.e Twitter retweets

  • Engagements/post - the total sum of all posts’ replies + likes + retweets OR comments + likes + shares + video views DIVIDED by total number of posts in an interval.

  • Impressions - The number of times a post has been displayed in a timeline, whether the post is clicked or not.

  • Impressions/post - The total sum of all posts’ replies + likes + retweets OR comments + likes + shares + video views DIVIDED by total number of posts in an interval.

  • Average Daily ER - Engagement Rate

Profile - All Posts

  • Post ID - The Post Identification number

  • Published - The date the content was posted

  • Link - The unique URL of an individual post as found on the native sources site i.e. Twitter.com/______

  • Type - The type of post i.e status, video & photo

  • Tags - The list of tags used by a Pulsar user when manually grouping the results to segment their dataset.

  • Likes - The number of Likes (Type of engagement)

  • Comments - The number of Comments (Type of engagement)

  • Video Views - The number of Video Views (Type of engagement)

  • Retweets - The number of Twitter engagements like a share (Type of engagement)

  • ER - Engagement Rate

  • Visibility -The Visibility is a score we assign to each post, across all channels, designed to measure the impact of a piece of content.

  • Potential Impressions - (Also known as PEI) is the potential amount of times your post has appeared in a timeline or feed to be viewed.

  • Actual Impressions - Also known as AEI) predicts the actual number of times that a piece of content has been delivered to a timeline or feed to be viewed.

  • Message - The main body/copy of the post


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