Learning Objectives
Learn how to access the Brand Overview in CORE
Understand the insights that can be gained from the Brand Overview
What is the Brand Overview?
The Brand Overview is a single dashboard that gives you a bird's-eye view of your audience and content performance across all profiles within a brand helping yozu make better decisions on how to optimize your content strategy. If you have any Owned Brands with plugged in profiles, you'll be able to toggle between private or public Brand insights.
Where can you find the Brand Overview?
You can access the Brand Overview in a few different ways
From the Brandsets list on the CORE landing page
You'll need to click directly on the Brand icon
From the Brandsets page
Just click the Brand you'd like to view
From the Quick Search menu
You'll be able to find and select the Brand you wish to view
Once you've selected a Brand using any of these methods, you'll be taken straight to the Brand Overview Dashboard. From there, you can quickly dive into the Brand's overall performance over any time period.
What insights can you gain?
Audience
This section shows you how the Brand's audience is growing and highlights which channels are growing fastest. If you plug in your Owned Profiles, you'll also see the aggregate demographics across the whole audience as well!
Total brand audience shows you the growth of your audience over the last 30 days.
Total brand growth looks at all of the new followers and then divides it by the number of days you’re looking at in the timeframe. This helps to understand the spikes so you can see what has happened to gain new followers.
Profiles by growth shows you which of the profiles added are rising over the last 30 days.
Content
The Content section of the Brand Overview displays the combined statistics for engagement rate, engagements, and impressions across the Brand. This section also helps you identify the types of content that are performing well with the Brand's audience.
Post Performance
This section is divided into the top 10 Best Performing Posts
and the bottom 10 Worst Performing Posts across the brand's channels.
You'll be able to sort these based on Engagements, Visibility, Impressions, or Engagement Rate.
Top Images
Images often perform very well across all channels. This section allows you to see which ones performed the best across various metrics. You can also sort this visual based on Engagements, Visibility, Impressions, or Engagement Rate
Export Options
You can export the entire overview as a PDF to share with others or include in your reporting!
Just click on the Download button next to the date filter as shown:
You can even export the individual sections within the Brand Overview as a PNG image:
We hope you enjoyed reading this article! 📚
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