Where and how to start
The best place to start is with the highest impact messages. These can be:
The first message in a series. For example, the first pre-onboarding message or the first message a new manager receives.
Messages sent at moments of transition. When an employee is going through a transition or doing something for the first time, they will need and crave guidance the most.
Large volume messages. For example, the Day 1 message you send all employees
💡 High impact messages tend to be the most read and clicked-on Pyns.
Before you start writing, answer these questions first:
Who is this Pyn for?
Why would they want to read this message?
What information do they need?
What do you want them to do differently after reading your message?
What action do you want them to take? What is the first step they should take?
A high-performing message will:
Be actionable. Not just informational. Clearly state the action they need to take. Read more about this in Writing an engaging Pyn.
Be timely. Provide the information they need at the moment they need it. Read more about this in Timing and Scheduling your Pyn.
Be clear. Increase certainty by explaining why they received this Pyn and what Pyns they'll receive next (if applicable)
Be human. Less noise, more signal. No need for jargon and overly complicated sentence structure.