How do I create Tags?

To create a new tag, click the blue + Create button located in the top right corner of the main Tags window. A prompt will appear where you can enter the name of your new tag. After typing the name, click Create to add it to your list of tags. The new tag will immediately appear in the list of saved tags, ready to be applied to contacts.

Choose tag names that are clear and easy to recognize. A good tag name should reflect the purpose or group it represents, for example :

These make it simple to identify and reuse later, especially when filtering contacts or building segments for future campaigns. For consistency, consider using a standard format. If your team shares access, it’s recommended to agree on a naming convention ahead to avoid duplicate or unclear tags.