Every marketing email you send through Rally.Fanâwhether itâs an Email Flow or a one-time Broadcastâmust include a valid, physical business address. We block the âSendâ button until youâve added one.
Hereâs why that rule exists and how to add your address in under a minute.
The Legal Stuff (Plain-English Version)
Law / Region | Key Requirement | What Happens If You Ignore It |
CAN-SPAM Act (USA) | Commercial emails must display a physical address. | Fines up to $51,744 per email. |
GDPR (EU/EEA & UK) | Senders must be clearly identifiable; address is standard practice. | Penalties up to âŹ20 million or 4 % of global revenue. |
CASL (Canada) & others | Similar âidentify the senderâ rules. | Heavy fines and mail-server blacklisting. |
Bottom line: the address requirement isnât a Rally quirkâitâs global anti-spam law. Including it proves youâre a real business, boosts deliverability, and keeps both of us out of legal hot water.
Where the Address Appears
Rally automatically injects your business address into the email footer (small font, unobtrusive). You canât remove it, but you can:
Use a PO Box, UPS Store box, or virtual office if you work from home.
Update it any time your business moves (takes effect on the next send).
Add or Update Your Address
Dashboard â Settings â Email Identity
Enter your Company Name and Physical Address (street, city, state/province, postal code, country).
Click Save. Youâre good to goââSendâ is now unlocked.
Tip: Double-check spelling; typos here show up in every footer.
Frequently Asked Questions
Can I use my home address?
Yes, but many creators prefer a PO Box for privacy. Any address that can receive mail works.Will subscribers actually see this?
Yes, but itâs tiny and tucked away in the footerâstandard for every legit marketing email you receive.What if Iâm a digital-only, nomad business?
Use a virtual mailbox service (e.g., Anytime Mailbox, iPostal1). They provide a real street address and mail forwarding.Do transactional emails need an address, too?
No. Order confirmations and receipts are covered by a different set of rules, and Rally handles those footers automatically.
Still Have Questions?
Shoot us a note at friends@rally.fan and weâll sort it out fastâno legalese required.