Ready to start making bank but not sure what to offer your audience? We've got your back! Here’s your ultimate guide to picking the right products to sell.
Understand Your Audience's Needs
First things first, you need to get inside your audience’s heads. Find out what they need and what challenges they’re facing. Engage with your followers through surveys, comments, and DMs to get a feel for their pain points and interests.
Types of Products to Offer
Here’s a rundown of different products you can offer with Rally.Fan. We suggest starting with the top two options because they’re the easiest to get rolling.
Price Range | Product Type | Examples |
$0 - $5 | Freebies / Lead Magnets | Free checklists, resource libraries, webinars |
$10 - $99 | Low-Ticket Products | E-books, mini-courses, personalized audits |
$100+ | High-Ticket Products | coaching, full courses, memberships |
Personalized Video Responses, AMAs, or Audits
If your DMs are blowing up with advice requests, personalized video responses are a quick win. Sell 'Ask Me Anything' videos or personalized audits to give your followers the value they crave while making some cash.
Examples:
Personalized review of a follower's social media profile
Custom advice for personal finance questions
Feedback on a follower's creative project
Pricing: $5-100 per video, depending on demand.
Coaching Sessions
1:1 coaching sessions are another easy product to offer. Just set up a calendar booking page so followers can snag some one-on-one time with you. This is all about leveraging your expertise and time to provide personalized support.
Examples:
Business strategy sessions
Personal development coaching
Fitness and nutrition planning
Pricing: $30-70 per hour for beginner coaches, $100+ for advanced coaches, with top coaches charging up to $1,000 per hour.
Digital Downloads 📂
eBooks & Guides 📚
Turn your expertise into an eBook or guide. This way, you can answer common questions and provide in-depth info while generating passive income. Tools like Canva can help you create sleek, professional-looking documents.
Examples:
A comprehensive guide to social media marketing
An eBook on healthy eating habits
A step-by-step guide to starting a small business
Pricing: $5-29, depending on your niche.
Templates & Tools (Spreadsheets, Checklists, etc.) 🛠️
Share the tools you use to crush it with your audience. Upload spreadsheets, checklists, or even video tutorials to your store. Repurpose your existing tools into templates that your followers can easily use.
Examples:
Budgeting templates
Project management checklists
Fitness tracking spreadsheets
Pricing: $10-49
Exclusive Content & Mini-Courses 📺
Create exclusive content or mini-courses to offer something extra special to your audience. These could be deep-dive tutorials, advanced training sessions, or exclusive podcast episodes. Package and sell this premium content through your store.
Examples:
A 30-day workout challenge
An advanced coding bootcamp
A series of behind-the-scenes vlogs
Pricing: $30-300+, depending on the content's depth and niche.
Memberships and Paid Newsletters 📧
Think about offering memberships or paid newsletter subscriptions for ongoing value. Members can get exclusive content, early access to new products, and other cool perks. Paid newsletters can include in-depth articles, industry insights, and special offers.
Examples:
Monthly membership with live Q&A sessions and exclusive webinars
Weekly newsletter with deep dives into industry trends and personal insights
Pricing: Memberships can range from $5-50+ per month, while paid newsletters can range from $5-20 per month.
Final Note
By carefully selecting and offering these types of products, you can effectively monetize your audience while providing them with valuable content and solutions.
If you have any questions or need further assistance, feel free to reach out!