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Optimization Hub / Review Analyzer

Updated over 3 weeks ago

🧠 Overview

The Review Analyzer is a powerful tool that helps you understand your market by breaking down guest reviews—both from your listing and your competitors’.

It shows you what guests love, dislike, and wish they had, then offers personalized suggestions to help you:

  • Stand out from the competition

  • Make smart improvements

  • Increase your bookings


✨ Why It Matters

When guests browse listings, they’re wondering: "What could go wrong?"
The Review Analyzer helps you stay one step ahead—so you get more bookings.

📘 Here's what it tells you:

🔍 From competitor reviews:

  • What guests didn't like about your competitors: Avoid common mistakes and remove booking barriers.

  • What do guests wish they had in your area: Add what’s missing in the market to stand out.

  • What guests love about your competitors: Learn what’s working—and do it better.

  • Based on competitor reviews, what can you change: Get direct, personalized suggestions to improve your listing.

🏡 From your own reviews:

  • What do guests love about my property: Highlight these strengths in your listing.

  • What do guests dislike about my property: Fix pain points that might hurt bookings or ratings.

  • What can I improve: Actionable ideas to elevate your listing performance and guest experience.

This saves time and gives you a clear edge over your competition.

⏳ We analyze reviews from the last 180 days to keep things fresh.
📊 Reports require at least 30 competitor reviews and 5 reviews on your own listing.


🧭 How to Access the Review Analyzer

  1. Scroll to the listing you want to optimize

  2. Click “Optimization”

  3. Choose “Review Analyzer” from the side menu


⚙️ How to Use the Review Analyzer

We’ve simplified it into 3 quick phases:


🔍 Phase 1: Review the Insights

✅ Competitor Insights
See what guests love, dislike, wish for and what you can change—already summarized for you.

✅ Your Listing Insights
Quickly understand guest feedback on your own listing, including actionable suggestions.


🔧 Phase 2: Make Strategic Updates

Apply the insights to improve your listing and operations:

  • Refresh your description, photos, and captions

  • Add missing or desired amenities

  • Address recurring guest pain points

  • Fine-tune your check-in process and communication

💬 Pro Tip: Mention your updates in the listing to build trust.


🔁 Phase 3: Test & Stay Ahead

  • Use the Optimization Journal to track changes

    Demo _ Rankings - Google Chrome 2025-03-28 at 11.11.30 AM
  • Run A/B tests to see what performs best

  • Refresh the Review Analyzer monthly or seasonally to stay competitive

    Demo _ Optimizations - Google Chrome 2025-03-28 at 11.16.01 AM


❓ FAQs

How are competitor listings chosen for the Review Analyzer?

We use your custom competitor set from the Competitor Rates section. Want to make changes? Just click “Manage Competitors” to update your list anytime—it’s quick and easy!

Demo _ Rankings - Google Chrome 2025-03-25 at 7.30.38 PM

How often should I check the Review Analyzer?

At least once per quarter, and anytime you make major changes to your property.

How many reviews do I need to see a report?

We need at least 5 of your reviews and 30 competitor reviews to build a report.

I don't see a report. What should I do?

Click on the refresh button to create a report.

Can I use this tool for non-Airbnb listings?

Yes! While the tool is optimized for Airbnb, the insights can apply to any platform.


✅ Final Tip

The Review Analyzer helps you learn fast, improve faster, and win more bookings by understanding exactly what guests are thinking—both about your listing and your competition.

Fix the issues, highlight your strengths, and clearly show future guests why your place is the best choice.

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