Cycling and running clubs on RareCircles offer retailers and brands a unique way to engage their customers, deepen brand loyalty, and create a vibrant community around fitness and outdoor activities. These clubs are ideal for retailers looking to offer more value through their physical locations to enhance the customer experience and encourage regular interaction. Browse the examples below to get inspired.

Rapha ($95/year)

Culture Athletics ($80/month)

The Runners Shop ($100/year)

Running and cycling clubs provide businesses with ongoing engagement opportunities, encouraging members to participate in events, share experiences, and stay connected with your brand. By offering unique and value-added experiences, you solidify your customers' loyalty, making them more likely to choose your store for product purchases, fittings, maintenance and other services.

Establish a strong community around your brand, fostering a sense of belonging among members which can lead to increased sales and word-of-mouth marketing. Build additional revenue streams through membership fees, exclusive event registrations, and merchandise designed for club members.

Related KPIs:

These indicators help measure the success and impact of the membership program.

Running and cycling clubs are suited to segments of your customer base who demonstrate high engagement and purchase frequency. These customers likely already attend free and paid events hosted by your brand or store. It’s ideal for those who value exclusivity and are willing to pay a premium for special treatment and benefits.

Customers in running and cycling clubs typically enjoy a premium, personalized in store experience and access to events. This can include runs/rides, private or group training and more. Exclusive access to products, special pricing, and other unique product benefits enhance their experience with your brand and drive them to your store. When executed effectively, this not only elevates the customer experience but also fosters long-term loyalty.

If you have a Shopify store, you can build your membership plan using our Shopify app, the RareCircles Membership Builder.

If you are not a Shopify merchant, you can instead choose to build a paid membership directly through RareCircles with payment processing powered by Stripe.

Tell members what to expect by adding up to eight unique benefits. Define the core value of your program by selecting benefits that are both appealing and relevant to your target audience. Focus on your events and related benefits rather than a lengthy list to make your offer clear and compelling. Ensure each benefit is clearly defined and avoid vagueness; members should understand exactly what they're gaining.

​Suggested Benefits Include

Add your membership program to your website. Consider, creating a bespoke landing page to showcase your program to offer a more branded experience for prospective members.

Drive contacts to your landing page by incorporating invite links into your marketing emails. See how to automate this process via our integration with Klaviyo or Zapier.

Convert your social media audience into members by linking to your landing page in your social media bio(s).

You can also turn any activation (gift card, exclusive products, early access) into an opportunity to attract members. Learn more.

1. Community Engagement

Foster a strong sense of community by encouraging member interaction, sharing achievements, and facilitating discussions. Engaged members are more likely to remain active and promote the club to others.

Offer members exclusive benefits that they can’t find elsewhere. This could include access to special training sessions, discounts on gear, or early registration for events. Host a mix of events to cater to different skill levels and interests. From beginner-friendly outings to competitive races, variety keeps the calendar interesting and inclusive.

2. Clear Communication

Keep members informed about upcoming events, club news, and any changes to the membership. Regular updates via email, and social media keep the community connected and informed.

RareCircles automatically pushes notifications to your members via email each time you publish an activation. To provide a fully branded experience, integrate with your third party tools such as Shopify and Klaviyo to seamlessly deliver benefits automatically via email.

3. Feedback Loop

Collect feedback through surveys and discussions. Understanding what members enjoy or would like to see improved ensures the club evolves in line with their interests. Track event attendance, participation, and engagement, and combine this with sales data, to better understand how events contribute to revenue.

Pull transaction data directly via our Shopify integration to automatically combine sales and engagement data into customer profiles.