Do you want to start your first influencer marketing campaign with our tool? In addition to good organization and time management, a basic knowledge of influencer marketing is also helpful, which is why we recommend that you visit our blog, where we regularly address current topics.
To help you successfully implement your own campaigns, we have put together 7 important steps that should serve as a guide.
Choose one or more social media channels to focus on. If you want a cross-channel campaign, simply select multiple channels. Now create the campaign in the tool and fill in the general information.
In the next step, create the campaign briefing. This briefing should provide influencers with general information about the campaign, such as the product, the sentiment, and the requirements. You can upload the created briefing in the tool afterwards, so that the influencers can access it. Tips on how to write a briefing can be found here.
Now it's time for the influencer selection. With the help of our search engine you can search for keywords and topics. You can also use other filters (engagement rate, number of followers, country, age, etc.) to further narrow down the search to find suitable influencers.
The next step is to invite the selected influencers. These must be added to your campaign in advance. You also define which and how many actions (post, story, etc.) you want to have at what price. Once everything is set, the invitation is sent and the influencers have 48 hours to accept or decline it.
Upon acceptance, it goes into the campaign management and the Influencer begins with the content creation. The corresponding drafts are uploaded by the influencer as a "draft" under the respective action and then require approval. When the content is approved, the influencer starts publishing on the social media channel.
Once the first post is online and the influencer has linked their insights to the tool, results can be tracked in real time.
Once all of the influencer's content pieces have been published and the insights have been linked, the campaign is complete. Our platform provides analytical, quantitative and qualitative reporting to show campaign results. You can find out how campaign reporting works here.
If you have any questions about the implementation of your influencer campaigns, you can always contact your account manager or write to us at firstname.lastname@example.org.