Property Managers

Calling all Property Managers!

Updated over a week ago

As a property manager, you know just how important structure and communication can be when implementing new products and processes. We are here to help when it comes to all things operations and Realync. Our goal is always to make everyone’s lives easier! 😊

As a Property Manager, how can I assist with adoption amongst my site team?

  • Incorporate Realync Training into your New Hire Onboarding Structure

  • Incorporate Realync in your marketing plan and allow your team time to get creative with content through Realync videos to help execute on your vision.

  • Host an internal competition between between all members of your site team.

  • Share the most viewed video from your monthly usage email to your team so they can be proud of the videos they have created.

  • Add “Tasks” within your Realync account to make sure they are in line with the Roo Game Board and your Marketing Plan initiatives during onboarding!

  • Host meetings with your team to discuss success stories and to share ideas to get the creativity flowing!

  • Take advantage of Champions Calls. These calls are conducted by the NAS/CSM for each client as needed or requested. These calls are strategic in nature to highlight the teams that are utilizing Realync to its fullest and help sister communities with areas they are struggling to adopt within Realync. These are for our team at Realync to ensure we are providing each team with undivided attention and to ensure everyone becomes a Champion User to meet your company goals and initiatives.


Marketing Plan:

  • When Realync is incorporated into the marketing plan, we tend to see more engagement throughout the entire resident lifecycle, which leads to higher resident retention! Check out this great article for inspiration, 101 Ideas for Realync Videos, which will provide you and the team ideas of videos to incorporate within your marketing plan! Your Client Success Manager is always here to provide ideas or example videos as well!


Roo Board:

  • We know a strong plan for implementing new tools can go a loooong way. That’s why we have created a fun game board to help walk your teams through all the steps they need to take to complete our onboarding process and become Realync champion users! Use this board to guide your leasing team as they begin training and creating content within Realync. We recommend printing a copy of the Roo Board out to hang on your task board in your leasing office to follow along.


  • Getting maintenance teams involved in video creation can help the whole onsite team with simple issues! Creating how-to videos for commonly asked maintenance issues (think resetting breakers, changing furnace filters, setting smart thermostats, etc.) to send to new move-ins and residents when common issues arise saves time for maintenance and lets them focus on bigger, more complex problems while solving resident issues quickly.


  • Get inspired! 🌟


Monthly Usage Email:

  • If you are like most of us here at Realync, one of your FAVORITE features is the analytics that Realync offers! As a manager of your community, you will receive a monthly usage email that will give you a detailed overview of your communities usage. This email will be broken down into four categories.

    • TEAM ACTIVITY - This section will show the combined usage of each Realync feature within your portfolio.

    • TEAM BREAKDOWN - Here you will have each community within your portfolio's usage broken down comparing the previous month's usage to the last three months, and year to date.

    • CONTENT ENGAGEMENT - We love to celebrate success here at Realync, so we share with you the video with the most engagement within your portfolio! We have a lot of corporate users who share this video each month with their portfolios to give praise and provide inspiration to the other onsite teams.

    • CHANNEL BREAKDOWN - Back to us loving data here at realync, we want to provide you with what channel your team's masterpieces are being viewed on the most! This will be divided into three categories, Prospect Link Views, Social Media Views, and last but not least Embeds/QR Code Views.


MYTH BUSTERS

As you have probably heard, we are all about keeping it real here at Realync. So we want to provide you with some common objections we hear from the onsite teams and how to overcome those!

  • “We don’t have the time” 🕐

    • I know life onsite is hectic, what we have found works best is incorporating video creation into the move-in process. Each time a unit is turned, take a video. That will break down the task into more digestible chunks of time. If you are still struggling to find time, come together as a team and agree to set aside thirty minutes of time a week per person.

  • “My prospects don’t want video, they only want pictures” 📷

    • I wouldn’t ask if they want video or pictures, simply include a link to a video with every interaction! Your prospects may not realize the value of the video content you have available to send them!

  • “We are doing in-person tours now” 🚶

    • Videos are a great way to follow up with tours to keep your property top of mind. It is also a great idea to send playlists with options to choose from prior to any appointments.

  • “We don’t have any vacant homes” 🏠

    • Congrats, what an accomplishment! While unit videos are great, so are resident communication videos! This is a great time to create maintenance tutorial videos, move-in/move-out instructional videos, community policy videos, and fun checking-in videos to keep your residents engaged!

Find additional tools in our Corporate User Guide!

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