There are many ways you can use Realync throughout the resident lifecycle, from the first touchpoint to move-in day, to the move-out process. Here is a summary of the different stages of the Resident Lifecycle specifically for the Resident segment with a few examples of how you can use Realync to improve communications at each stage! 🏠
Move-in Day 🎊
Move-in Day 🎊
Move-in day went smoothly, and the resident is so excited about their new home! Of course, they can call us or come to the office with questions, but let’s make sure they have some helpful information so they can settle in and really enjoy everything your community has to offer. Create a QR code linked to a playlist with some videos like the examples below, and put that QR code on fridge magnets, welcome packets, or other “welcome” gifts for all new residents.
How to make the most of the amenities/lifestyle
Maintenance tips 🔧
Maintenance Guarantee
Smart home amenities, etc.
Basic maintenance fixes (breaker panel, garbage disposal, etc.)
30/60/90 day check-ins 📋
30/60/90 day check-ins 📋
Once a resident has moved in, check in with them periodically to make sure they are getting acclimated and are loving their new home. We recommend checking in after 30 days, 60 days, and 90 days, including a video or two each time.
Simple video greeting - “Hard to believe it’s already been a month! We just wanted to check in…”
Re-share the community overview playlist to remind them of all that they can do
Continuous involvement 👋
Continuous involvement 👋
Don’t let your residents become strangers! Video can be used in virtually any resident communication to make the message more engaging and more memorable.
Resident Events
Promote beforehand (link in email blast, QR code on elevator signs, etc.)
Make a short video wishing a happy birthday and include it in an email template that gets sent on their birthday
Maintenance Tips 🔧
Consider sending out maintenance tips on a regular basis
Send out a video demonstration of how to prepare for inclement weather E.g. “Please don’t park so that your bumpers keep us from plowing sidewalks!” ❄️
Community announcements/reminders
90/60/30 days prior to renewal 🔍
90/60/30 days prior to renewal 🔍
We all know that renewing a lease has a more positive effect on NOI than turning. Sometimes, reaching out well in advance of a lease renewal can help uncover unknown issues and allow us time to resolve the issue and earn a lease renewal. We recommend reaching out at least 90 days prior to renewal to check in and follow up 60 days prior and 30 days prior. Incorporate a video expressing that “we love having you as part of our community, and we hope you feel the same!”
Renewal 🎊
Renewal 🎊
Nothing crazy here - just a simple “thank you” from the team can go a long way. Maybe even mention the referral program since they clearly love living here.
Offboarding 👋
Offboarding 👋
Don’t you just hate “goodbyes”? This part is never fun and is practically inevitable. But you should still provide a great experience all the way to the end! They may consider coming back, living in another of our communities, or referring friends/family to our community. So let’s do everything we can to make this a bittersweet “goodbye,” and leave on the best terms possible. In your offboarding communications, include videos that will help streamline the move-out process and minimize conflict, and maybe throw in a video that plucks at the heartstrings a bit.
Overview of the move-out process/timeline
Do’s and Don’ts of move-out (show damaged units, etc.)
Security deposit policy
“We’re sad to see you leave”
Want to learn about how you can incorporate Realync into the prospect lifecycle? Click here!
