Self-Guided Video Example Shot List
Trailhead Video (i.e. Intro/Team Greeting)
Example Trailhead Video
Goal:
This is the first video that website visitors will see when they open your Self-Guided Video.
Smile, share a few highlights that make your community special, and direct them to explore the other videos in the Self-Guided Video.
Be sure to tell users to Explore the Videos in the Virtual Tour, Schedule an In-Person Tour, or Apply!
Suggested Lengths:
30 - 45 seconds
Pro Tip: Save the Top 2 clips from each Path Video to include in the Trailhead video as a preview. Learn how to Save Clips here.
Path Video: Floorplans
(i.e. Guided tour of a model unit, vacant unit from each floorplan with vacancy, or 1 of each size depending on the amount of floorplans)
Example Floorplan Video
Goal:
Show your prospective renter their future home! Walk them through the floorplan, explaining apartment home features and why this apartment is perfect for them.
At the end of the video, encourage them to Take an Action: Schedule a tour (Realync Live Tour, Realync Live Session, or an In Person Tour), Contact Us for questions, or click Apply now!
Suggested Lengths:
Up to 60 seconds
Path Video: Amenities (i.e. Guided video of the amenities all in one video)
Example Amenities Video
Goal:
Show off your amazing community! Your Amenities overview video will showcase clips of your various amenities in one video. The last segment of this video can be a quick video with a team member reminding the prospective renter to take action: schedule a tour, apply now, contact us, etc.
Suggested Lengths:
Up to 45 seconds
Path Video: Miscellaneous
Goal:
Show off other features that make your community the perfect place to call home!
Is your location in the middle of everything? Create a neighborhood video, showcasing your incredible location! Do you have amazing resident events? Create a quick video overview of some of the events you’ve hosted.
Reference the 101 Video Ideas for Realync for other Path Video suggestions.
Suggested Length:
30-45 seconds
Wrap
Example Miscellaneous Video
Wrap-Up Video (i.e. Outro/Team video thanking them for touring)
Example Wrap-Up Video
Goal:
Thank your website, visitors, for joining you on a Self-Guided Video through your community’s amenities and floorplans, and encourage them to take action: schedule a tour, apply now, contact us, etc.
Suggested Length:
20 seconds