Once you have gained access to your Spotify for Artists account, you'll be able manage it anytime. If you need help with accessing your Spotify for Artists account, please visit this link.

The header image is the cover/banner image at the top of your artist profile. Using a header image is a powerful way to make your artist profile stand out and be instantly recognizable. It’s common to use graphics from the cover artwork of your latest release as the header image on Spotify. It’s also common to use the same picture for header and profile images - if this applies to you, please see the guidelines for adding a profile image before you continue.

Guidelines

Add or update your header image (only available in the web app)

The profile or avatar image is used to pair your artist with your profile on Spotify. Using an easy-to-recognize profile image is an efficient way to unify your artist’s presence on the platform.

Guidelines

🖥 In the web app

📱 In the mobile app

Typically, it takes between 24 to 72 hours for your search image to update. If you don't see the changes after 72 hours, try restarting the Spotify app several times as the issue may be related to caching.

The bio is the background story of your artist or band. The bio can also contain important or fun facts about specific releases, it’s all up to you. You have 1500 characters at your disposal.

You can use @tags to link to other Spotify content like albums that inspired you, artists you’ve collaborated with, or playlists you’re featured on.

🖥 In the web app

📱 In the mobile app

Guidelines

Ensure you adhere to the Spotify Platform Rules. Any content that violates these guidelines will be promptly removed.

Having social media links on your Spotify artist page is a great way for fans to get to know you better. You can link to Instagram, Twitter/X, YouTube and Wikipedia. Fans will find them in the About tab of your Spotify artist page.

Add social media links to your Spotify for Artists profile (only available in the web app)

Artists on Spotify can now sell merch to fans via the platform. This can be a limited edition vinyl, a classic band t-shirt or a patch to put on your jacket - more or less whatever you want related to your artist or band. 

Showcase your merchandise directly on your artist profile to make it easily accessible for fans to browse and purchase.

There are two methods to feature merchandise on your Spotify artist profile:

Shopify

You need to connect your Shopify store to an artist before you can list merch on Spotify. You can only link 1 Shopify store per artist.

Get help in connecting your Shopify store to your Spotify for Artists here.

Merchbar

If your team or merchandising company is partnered with Merchbar, request that they list your merchandise for availability.

Your artist profile can display up to three products from Merchbar, which is automatically done by Spotify. If you offer more than three products, the top three will be selected based on fan interactions, purchases, and availability, and showcased on your profile.

Merch Guidelines

Listing merchandise on Spotify is a fantastic way for artists to showcase their products and enhance fan experiences directly on the platform. We are dedicated to helping artists build sustainable careers and encourage the responsible use of this feature, in alignment with the Spotify for Artists Terms and Conditions.

Please note, any violations of these terms may lead to ineligibility for merch listing on Spotify. Currently, merchandise visibility extends to all markets where Spotify operates, with the exception of Egypt, Hong Kong, India, Indonesia, Pakistan, Philippines, Saudi Arabia, and Turkey.

Visit this page for more information!

A great way to inform your fans about your band’s next concert is to promote it on Spotify. You can add your whole tour schedule and Spotify will filter the list to only show the gigs geographically closest to the fan viewing your Spotify artist page.

Promote concerts on Spotify

To promote your concerts on Spotify, you need to have them listed on one of Spotify’s ticketing partner sites:

The concerts will then automatically display on Spotify, in the Concerts section of Browse and on Artist Profiles, under popular tracks.